IMEG Inc 5000 August 24th, 2017

IMEG Named to the 2017 Inc. 5000 List for 4th Consecutive Year

Sevierville, Tenn. - August 23, 2017 - Local marketing agency, Internet Marketing Expert Group, Inc. (IMEG), has been named to the Inc. 5000 List of fastest growing private companies in America. For IMEG, this is the 4th consecutive year being ranked on the list. Read More »

Email and SMS marketing August 1st, 2017

This Tool Will Grow Your Business More Than Email Marketing – And It’s FREE

We all know email marketing is very powerful and used by most businesses as a solid marketing channel that increases sales and revenue. In marketing, we are always looking for the lowest acquisition costs to get in front of the right people. We commonly say we day trade attention. Read More »

Group of people on mobile devices June 3rd, 2017

Are You Marketing In The Year Your Business Lives In?

It’s 2017 and, if you haven't noticed, everyone has a lifeline now. Yeah, that's right, ask the person sitting next to you the one thing they have that they truly and honestly could not do without every day. Even my grandfather at 75 years old knows how to stream his favorite Merle Haggard tunes to his Bose Bluetooth speaker. He has even become an avid Amazon Prime member! For the technical-minded, he files under a Post-War Cohort. Yes, I thought only Baby Boomers, Generation X, Generation Y, Millennials and Generation Z were the ones who did everything from their mobile devices, but it's literally the entire human race. What does this mean for businesses who sell to people from ages 18 to 76? Read More »

Website traffic increase June 3rd, 2017

Why is Website Traffic Growth Important?

It’s no secret that the majority of the traffic that lands on your site are potential customers. Only a small percentage of that traffic is irrelevant or unqualified. So, to focus on the 95% of people coming to your site, what are you doing now to increase conversion and traffic? Read More »

Digital Marketing May 24th, 2017

Digital Marketing: Then And Now

Digital marketing has been used to promote and leverage business services and products since the early 90s. Just take a minute to think back to ads presented to you in the 90s and compare it to the most recent ad you have seen today. Are you visualizing any changes and differences? Read More »

5 star reviews March 13th, 2017

Google reviews disappeared? Here’s what you can do about it.

You are definitely not alone. This has happened to many businesses. The most probable cause is that you have become unverified by Google without any notice. Read More »

Social Media Fire December 27th, 2016

Was Social Media Underused During the Gatlinburg Wildfire Events?

A recent article written by the Knoxville News Sentinel makes accusations that the cities of Gatlinburg and Pigeon Forge made no use of social media to warn residents and visitors of the Gatlinburg wildfires. I wanted to chime in and complete this story because most people are unaware of this and just assume that social media is a great way, in today's time, to communicate with people. First, I will preface by saying that it may not have hurt anything to have posted on social media as a city to the community. But is it really that important they did or did not post to social media? NO! Here are a few reasons why: Read More »

Smoky Mountain Wildfire Perception December 22nd, 2016

Sevier County Market Update: December 2016

At IMEG, we have been working with local government and other organizations to provide services, data and insights to help solve some of the problems problems with housing, communication, PR and marketing. We wanted to share this data with you to help our local businesses and community receive insights on the market. Read More »

2016 Presidential election November 12th, 2016

Did the 2016 Presidential Campaigns Prove the Importance of Digital vs. Traditional Marketing?

Digital Marketing Investments Through October

Both candidates Donald Trump and Hillary Clinton invested millions of dollars into their marketing campaigns throughout the 2016 presidential race. How much of that budget was invested in digital marketing? According to reports by Bloomberg, Trump’s campaign invested 59 million dollars into digital and Clinton’s campaign invested 17 million. Bringing the difference in budget between the two of 42 million dollars. Read More »

Hotel deals online November 10th, 2016

How OTAs Grow Your Business

OTAs can grow your business by generating bookings with your brand by driving traffic to their sites like Expedia.com, Orbitz.com, Hotels.com and Booking.com. In return for their booking production, they charge you 15% - 25%. Good or bad deal? Read More »

know your customer October 24th, 2016

Is Data Being Held Hostage in the Hotel Industry?

Data is everywhere, and, most likely, the data that businesses have stored about you have led to your transactions with them. This is not a bad thing, it just means businesses know more about us as consumers and what we value. This leaves less friction B2C and higher conversion rates, growing revenue at an optimal rate. Any business that is focusing on growing revenue is using data on the consumer's actions online to market to back into their values. Read More »

Guest Loyalty Program September 16th, 2016

The Future of Points-Based Hotel Loyalty Programs

The History Of Loyalty Programs

Large flag hotels like Holiday Inn and Marriott have been implementing their loyalty programs since the early 1980s, not long after American Airlines launched AAdvantage in 1981. Since the creation of these strategies, these companies have continued to evaluate and refine their approach to produce the best return on investment. Read More »

Many travel and tourism businesses find online marketing complicated. At IMEG, we simplify the process to help grow their businesses.

Ready to Grow Your Business

Call us at 800-736-1122 to get started!
305 Elm Street, Sevierville, TN 37862