At IMEG, our mission is to keep clients informed and ahead of the curve—and Google just released an update that every food and drink business needs to know about.
Google has launched a new feature called “What’s Happening” for select Google Business Profiles (GBP). This update gives restaurants, cafes, and bars a powerful new way to highlight time-sensitive content—like today’s specials, upcoming events, or limited-time offers—directly at the top of their profile on Google Search and Google Maps.
That means when someone looks you up, your most important updates are no longer buried. They’re the first thing people see.
What Exactly Is “What’s Happening”?
“What’s Happening” is a new section within your Google Business Profile that automatically surfaces your most recent updates—if they meet certain criteria.
You can either:
- Create a post directly on your Google Business Profile with a timely update (like a daily special or event), or
- Connect your Facebook, Instagram, or X (formerly Twitter) account so Google can pull your most relevant recent social content into your profile.
When eligible, these updates are featured in a new, prominent space on your GBP, making it easier for potential customers to see what's going on at your business right now.
Who Can Use This Feature?
This launch is currently limited to:
- Single-location food and drink businesses
- Locations in the United States, the United Kingdom, Canada, Australia, or New Zealand
That includes:
- Restaurants
- Cafes
- Bars
- Wineries
- Breweries
- Food trucks
- Bakeries and more
Multi-location businesses and those in other industries are not yet eligible, but this may change over time.
Why It Matters
Consumers are using Google more than ever to decide where to eat or drink. If your most relevant updates—your events, your specials, your deals—are immediately visible on your Google profile, you’re more likely to capture attention and convert searchers into customers.
This is more than just a convenience—it’s a chance to increase traffic and engagement without spending a dime on ads.
IMEG Is Already Helping Clients Use It
This is exactly the kind of opportunity we monitor and act on for our clients. We're already helping restaurant and bar owners:
- Craft effective “What’s Happening” posts
- Sync their social media accounts for automatic updates
- Ensure their Google Business Profile is optimized for visibility and conversions
Our goal is to keep your digital presence fresh, accurate, and competitive—especially when new tools like this are released.
Want to Be Featured?
If you’re an eligible business and want to make sure your profile is taking full advantage of this update, we’re here to help.
- We’ll audit your Google Business Profile
- Help connect your social platforms for sync
- And build a simple content plan to keep you active and visible
Reach out today, and we’ll handle the rest.
If you're an existing client, please contact your account manager directly.
Interested in becoming an IMEG client? Click here to learn more and get in touch.
AT IMEG – We bring you the tools, strategies, and insights that help your business grow. Because when marketing changes, you’ll already be ahead.
