“I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than analogy.” – Elon Musk
With the above quote by Elon Musk referenced, what does a first principles approach say about the value of email in business today? Let’s start with the end in mind. Every business wants to get in front of its consumer at the lowest cost to convert that individual into a customer for the highest return. This is a no brainer. So the question following this objective is: “How do you get the consumers attention at a low enough cost to do this?” You speak into their values with MARKETING and give something to get something in return (EMAIL ADDRESSES!).
Where are Your Customers?
It is your lucky day. The reason it is your lucky day is you don’t have to ask where your customers are any more. They are ONLINE. Facebook, Google, Instagram, Email, Messaging, WhatsApp … Just a few places of the hundreds they are right now.
Twenty years ago, there were a measly 40 million people using the internet in the U.S. In 2017, there were more than 287 million people who used the internet, which accumulated to over $400 BILLION converted in online sales. So where is your businesses share of these sales? It is resting in the pockets of your consumer who you are not in front of enough or they simply do not know you exist in this noisy, competitive world.
Growing Your Email Database with Targeted Customers
We recently helped a client who owns an E-commerce-driven business collect over 40,000 current email addresses from their target customer. We used marketing integrated with technology to run a 14-day campaign to people in targeted states, with targeted interests who had physically been to this client’s market. How is this possible? DATA!
Can Your Business Grow Its Database Like This?
There is one question to ask yourself and answer honestly with a YES or NO. Can you add tangible VALUE to your targeted consumer? If your answer is YES, what is next? We can help you collect as many email addresses needed to start driving traffic that converts into new customers.
