Social media marketing is a vital part of an effective marketing campaign. Many, if not all, of your consumers have some form of social media. You wouldn’t want to miss out on the chance to reach millions through social media efforts! At IMEG, we believe that having a successful social media strategy is a major key to growing your business. Learn more about the evolution of the social web below:
Did you know that every minute of the day:
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There are more than 2.27 billion people online (doubled since 2007)
- 100,000 tweets are sent
- 684,478 pieces of content are shared on Facebook
- 2 million search queries are made on Google
- 48 hours of video are uploaded to YouTube
- 47,000 apps are downloaded from the App Store
- 3,600 photos are shared on Instagram
- 571 websites are created
$272,000 is spent by consumers online
(Easy example) As an Internal Marketer for IMEG I am often asked to explain the importance of a social web presence and its purpose. A simple way to describe this is through Mark Schaefer model of social media; Evolution, Revolution, Contribution.
EVOLUTION
Here is a brief history of communications:
Men on fast horses
Town squares
Printing press
Mail
Telephone
Radio
Television
Internet
Email
Mobile
Social Web
REVOLUTION
What pushes Social Web to the same rarity as the Television Printing press?
1.) Social Media is a two-way communication Everything else on the listed, is one-way. The message isn’t controlled by an author, news anchor or advertising exec. People are talking back.
2.) For the First time in human history, we have access to the free, global, real-time communication**.
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CONTRIBUTION
The distinguishing characteristic of the social web that most resonates with people is “contribution.” People are the publishers. If the content is coming from common people it’s the social web. What are people publishing?
Ideas, videos, opinions, criticisms, commentary, entertainment, everybody publishes … including individuals vitally important to you like employees, customers, competitors, partners, suppliers, people who love you, and people who hate you. Don’t miss out on your chance to use the social web to your advantage and reach all these people and more.
HOW TO BUILD AN EFFECTIVE SOCIAL MEDIA STRATEGY
At IMEG, we use social media to make sure people find your company before they find your competitors. We want you to be able to build a relationship with your current and potential customers through social media. We also use social media not only to build relationships, but to maintain relations. We want you to both retain your previous and current customers, while at the same time get new customers.
If you need help building an effective social media strategy and navigating your way through the social web, reach out to us today. We look forward to helping you grow your business!
