Positive results for partners reported 25 days after IMEG takes over Sevier County’s internet marketing campaign Visit My Smokies.
SEVIERVILLE, Tenn. (October 2012) – Sevierville TN., 25 days after taking over Sevier County’s
www.visitmysmokies.com marketing campaign, Internet Marketing Expert Group (IMEG) reports positive results planning to launching new responsive design website Nov. 1.
With Less than 40% of the proposal implemented IMEG is optimistic about the website program designed to fit all screens including general cellphones, iPhones, and iPads. IMEG’s Graphic Designer and Website Developer Brittany Stewart stated,
“The responsive website design is a program that fits a website to the screen to any device as users view. This feature is beneficial because www.visitmysmokies.com eliminates users from reshaping the site to fit their devices creating a longer visibility time frame for the site and its partners.”
The responsive program is the largest transition of the design to the website but not the only transition. The design is just one of numerous changes in services and programs planned to be repaired to ensure the popularity and usability of the site.
Justin Jones, IMEG Owner and CEO stated, “We are very excited to be the Agency of Record for www.visitmysmokies.com. We are most excited to grow the traffic and brand of this site to new levels through the most modern technology. Users can now be looking through more content, videos, and photos. The site is going through a facelift and it will have an overall fresh new look to the design. The usability of the site will help in the attempts to keep the user on the site longer than before. We have put together a very aggressive strategy to meet and exceed expectations.”
IMEG recently performed an analysis on its marketing progress. The company has only implemented less than 40% of its plan and budget. Analyzing this progress has given rise to a level of expectation within the company, as IMEG expects continued progress in the following month. Results from this analysis include several elements of progress within the first 25 days, and are as follows:
- Increased unique visitors to partners by an average 37.22%;
- Increased page views to partners by an average of 43.67%;
- Decreased bounce rate to partners by an average of .11%,;
- Increased time spent on partners site by an average of 13.29%.
One feature that will remain within the website, is the iconic leaf logo with the exception of the color. The leaf logo and background will now be transitioning colors as the seasons change. The new site will also be equipped with a user friendly landing page; a page that appears before the user clicks into the site or specific tabs. The page will be designed as an overview of what the county offers to its visitors specified to the user.
Earlier this year, Sevier County’s Tourism Committee requested for companies interested in becoming its new agency to promote the www.visitmysmokies.com website, and to submit their qualifications. Four companies responded to the request. Both IMEG and Texas-based U.S. Destination Marketing (USDM) were invited back for another round of interviews. IMEG won the bid against USDM and has been partnered with the county since late August 2012.
Internet Marketing Expert Group (IMEG) is located in Tennessee, with its headquarters located in Sevierville. IMEG is an online marketing agency built to track your return on investment and take the guesswork out of your marketing efforts. Established in 2009, IMEG is challenging people to think differently about how they grow their business. This is achieved by utilizing fact-based data to make solid marketing decisions. IMEG is an industry leading company that provides unique ideas, products and services. For more information on IMEG, please call toll free 1-800-736-1122 or visit:https://imegonline.com
Contact:
Candice T. McNamara (CEPR)
[email protected]
305 Elm Street Sevierville, TN 37862
PH: 1-800-736-1122 ext 115
