Have You Asked This Question?
To start, I realize that we are operating our businesses in uncharted times, but the future does look promising. Over the last 2 weeks I have met with many businesses with the same question:
Should we stop our marketing completely or continue to market for the future?
Depending on the way this question is answered in your business, it could determine how long you suffer after the COVID-19 pandemic passes.
Your Customers Attention is on Digital Screens
Just imagine, a few weeks ago, people were planning on going out on a Friday night as usual to eat, drink and socialize. Now they are at home with their families, a tv, computer and their phones. As we all know, our phones are the only of those 3 devices we can carry around at any given moment. The PHONE is the number 1 source of entertainment in the current time and the brands that craft the correct message with the right strategy are going to WIN in the days to come.
What is Your Competition Doing?
Most of them are not asking the right questions and are making decisions emotionally in their businesses. With that said, you can assume that many of your competitors are shutting their marketing off in hopes to preserve cash flow. Great idea to preserve cash flow, but not at the expense of future business, right? Marketing now will ensure your business doesn’t suffer in the future. Shutting your marketing off is a lose/lose and will hurt you now and in the future. There is going to be more pent up demand in our industry than there ever has been post-COVID-19. Make sure your business makes the right decisions to be able to serve that demand.
Helping People Now is What Will Help Your Business Win in the Future
Change your approach to inspire people and help them through this hard time by helping them plan for the future. People are in dream mode, dreaming about the future, and your business can help make that dream come true through marketing with the correct message. The more value our brands can present to future guests now, the more guests we will have to serve in the future.
