OpenAI just launched a major upgrade to ChatGPT Search, and it has big implications for how customers discover businesses online.
This isn’t just another tech update. It’s a signal that AI-first search is here, and your current SEO strategy may no longer be enough.
What Changed?
On June 13, OpenAI released a new version of ChatGPT’s web search. This tool now delivers:
- Smarter, more relevant answers
- Better understanding of search intent
- Improved memory across longer conversations
- Live content updates with source citations
ChatGPT is no longer just a chatbot. It’s functioning more like a search engine, summarizing information from across the web and linking directly to source content.
If your site is properly structured, it can now be featured directly in ChatGPT responses. If it’s not, you may be left out entirely.
Why It Matters to Your Business
Search behavior is evolving fast. ChatGPT, Google’s Search Generative Experience (SGE), and Bing Copilot are already reshaping how users get answers.
That means your brand's visibility now depends on more than keywords and backlinks. You need:
- Structured schema data
- Entity linking and semantic relationships
- AI-friendly content formats
- Up-to-date, high-authority pages
If your site isn’t built for this, you risk dropping off the map in AI-powered search experiences even if your traditional SEO is strong.
How IMEG Is Helping Clients Stay Visible
We’ve anticipated this shift. Our GEO (Generative Engine Optimization) and GSO (Generative Search Optimization) programs are designed to help clients:
- Earn placements in ChatGPT, Google SGE, and AI-driven results
- Track AI visibility, citation frequency, and query trends
- Optimize technical structure and content for generative engines
- Defend and grow search visibility in this new landscape
Clients on these plans are already gaining first-mover advantages. They're getting found where competitors aren't even looking yet.
What You Should Do Now
If you’re already on our GEO or GSO service, you're ahead.
If not, we recommend a fast-track audit to assess where you stand and what needs to happen next. AI-powered search is moving quickly, and the window to catch up is closing.
The search game has changed. We’ll make sure you don’t fall behind.
Request your AI Visibility Audit today.
Let’s make sure your brand stays discoverable, no matter how search evolves. Reach out to us today to get started.
