If you’re doing all the digital marketing for a pharmacy yourself, you’re probably wondering if you’re doing it right. Or perhaps what once worked in the past is no longer getting you the results you want; that means you need to adjust your marketing methods! Whether you’re just starting out or want to elevate your business, here are a few of the most critical things to know about digital marketing for independent pharmacies:
1. Why Local SEO Matters
A well-rounded SEO strategy doesn’t just mean throwing a few keywords into your website content. While ranking high in organic search is important, local SEO works hand in hand with other SEO efforts to give your website and business more authority. Local SEO includes making sure that it’s easy for the people in your community to find information about your business quickly, such as a phone number, hours of operation, basic services, and even directions. If not set up correctly, you could actually be hindering more than helping.
2. How to Build a Strong Online Presence
The bare minimum of any independent pharmacy marketing strategy should include a website with SEO-friendly content, a social media presence that isn’t solely sales-focused, but engaging with your community, and finally, a lot of positive online reviews. Highlighting community partnerships, providing educational content on social media, and focusing on what sets you apart from the competition, in addition to a thorough SEO strategy, will go a long way in securing your online presence and building website authority across mobile search and AI search.
3. Ways to Optimize Awareness and Distribution
SEO, a great website, and a smart use of social media to connect with the local people you want to attract to your business are all great things to use in digital marketing for independent pharmacies. But that’s only scratching the surface! Services we offer, such as Capture and SMS marketing, and paid search (just to name a few), can provide even more opportunities for your business to grow.
We also utilize lead generation services that go beyond simply attracting visitors to your website, but actually grow your email marketing database faster, even if the person doesn’t fill out an online contact form! Remarketing and retargeting is a crucial aspect of zeroing in on your existing website traffic and converting them to loyal customers!
4. Tracking Results: What’s Most Important
Digital marketing isn’t one size fits all for any small business, and that’s especially true for independent pharmacies. Instead of only “managing” your marketing and getting the same results as everyone else, we use a different approach using fundamental marketing principles to help you achieve your business goals. From website traffic to competitive ads tracking across multiple channels, our analytics process is personalized and always results-driven.
The Role of Digital Marketing for Independent Pharmacy Growth
At IMEG, we don’t like to call ourselves a digital marketing agency, but rather business growth experts who partner with you to help get the results you want. We make marketing for independent pharmacies simple because we know what works and what doesn’t.
Want to know more about independent pharmacy marketing and how a smart strategy can elevate your business? Reach out to our digital marketing experts and let’s get started!
