It’s not always easy to build a successful marketing strategy – even if you know your business inside and out. Successful marketing comes from choosing the right methods to use and tracking your efforts to know exactly what is working for you.
Here’s a few things to think about that will help get you started attracting new and repeat guests to your hotel or cabin rental company.
1. Offer a Unique Experience
Figure out what makes you different from all of your competitors. One of the most important things to do is market the experience you give your guests instead of the features you offer. Instead of selling things like amenities, you should be selling the entire experience from the moment your guest checks in all the way through their vacation to the time they leave. The experience should be so unique that they will want to stay with you again and again.
2. Compete with Value, Not Price
While it can be helpful to compete with price, that’s not necessarily the best way to drive up your revenue. Instead of marketing your business as the “cheapest” accommodation, give potential guests a reason to pay the premium. Many travelers are willing to pay a higher price if they can see that there is a higher value in staying with you over your competitors.
3. Keep an Active Social Media Presence
Social media is an amazing tool for travel businesses, especially hotels and cabin rental companies. It’s important to be able to connect with potential guests and keep in touch with your guests even after they leave.
You can start by creating a Facebook page for your business and start connecting with your guests. Remember that using social media strictly for selling your product is a sure-fire way to lose interest of your fans/followers. Use your Facebook page as a way to communicate more than just your business. Share information about recommended things to do in the area, events happening and special offers you may have. With the right balance of posts on your social media accounts, you’ll notice your social channels will start producing sales and feedback from guests.
4. Keep a Company Blog
Writing a company blog serves multiple purposes in your marketing strategy. Blogging on your company website helps you keep in touch with your guests and offer potential guests useful information while they’re making their travel decisions. Plus, blogs are a great way to connect with your fans and followers on social media – it gives you something to talk about.
With the right content strategy, a company blog can also help with the SEO of your website, making your website more visible to search engines.
5. Focus on Repeat Guests
Creating repeat guests should be easy! You should be focusing some of your time and money on building the relationship with previous guests, so they’ll visit again and again. Identify which travelers are most valuable to you and target those specific guests.
6. Build a Retargeting Campaign for Potential Guests
Retargeting is advertising that focuses on targeting people who have already visited your website. Since we know that most travelers visit numerous websites before making a final decision on where to stay, retargeting can be a highly effective way to attract new guests.
7. Ask Guests for Feedback
Asking your guests for feedback can be one of the most effective ways to determine what is working and what isn’t working at your business. Maybe your check in process takes too long, maybe your cleaning staff doesn’t meet guest standards. Whatever it may be, guest feedback can be extremely helpful.
At IMEG, we have built a unique software, Guest Experience Manager, that can help you with your guest feedback. It will help you ask for and receive guest feedback, control and manage positive and negative reviews from 3rd party sites and, most importantly, increase repeat guests and grow your revenue. The best part? You can do all of this from a single platform.
Click here to learn more and request a free demo of our Guest Experience Manager.
Of course, all of these ideas are great, but they won’t be valuable until they’re put into action. At IMEG, we can help you create a marketing strategy specific to your business and grow your business with confidence. Take a look at our marketing services that are certain to help your business grow with confidence.
