If your brand isn’t being mentioned in Google’s AI-generated answers, you’re not just missing traffic, you’re missing trust.
Google is no longer just a list of links. It’s a curated answer engine, and that shift impacts everything: SEO is now about visibility and site health, GEO is about getting your brand cited in AI-generated summaries, and GSO is about optimizing content to appear directly in generative search outputs like AI Overviews and AI Mode. And the brands being cited in AI summaries are winning visibility without even being clicked.
We help you become one of those brands.
What Is GEO?
GEO stands for Generative Engine Optimization. It’s the evolution of traditional SEO, built for how Google (and your customers) search today.
With AI Overviews and AI Mode now powering more of Google’s experience, brands that get cited by AI, not just ranked, are becoming the default authorities in their category. This is where Generative Search Optimization (GSO) comes into play, strategically optimizing your content to appear in generative outputs, not just traditional search results.
This isn’t about chasing rankings. It’s about training Google’s AI to recognize your brand as the trusted source.
You Might Be Hearing This:
"It's too early to invest in GEO."
Actually, it’s the perfect time. The brands showing up now are building a long-term visibility advantage. Google search usage is at an all-time high (13.7B queries/day), and question-based searches have doubled. You don’t want to play catch-up when your competitors already control the conversation.
"Ranking is still the main goal."
Not anymore. 90% of consumers discover new brands through organic search, but only 5% buy right away. The rest bounce into retargeting, email, social, or talk to a friend later. GEO builds brand recall by placing you in the AI answers customers trust first.
"We have tools that already handle this."
Automation can’t replace expertise. Google’s AI is citing full-topic thought leadership, multimedia-rich content, and semantically structured expertise. This is where GEO, GSO, and structured SEO converge, combining technical structure with topical authority to build trust with the algorithm. We reverse-engineer exactly what it’s pulling and show you how to out-position competitors strategically, not just generate more content.
"This sounds like SEO with a new name."
It’s not. Traditional SEO focused on keyword ranking. GEO is about semantic authority. Google's AI runs dozens of hidden micro-searches per query (query fan-out). If you’re not embedded in those layers, your brand won’t be mentioned, period.
"Sounds like fear-based marketing."
This isn’t about panic. It’s about positioning. GEO is a shift in how trust is earned online. The early movers are gaining citations and visibility that will compound, just like the early days of SEO.
What We Do:
IMEG helps you:
- Identify content gaps where competitors are already being cited
- Optimize content structure for AI citation, not just search ranking
- Build multimedia-rich assets that Google’s AI prioritizes
- Engineer brand visibility in both AI Overviews and AI Mode results
We don’t sell rankings. We build authority at the AI layer, driving AI visibility, zero-click brand recall, and non-linear conversion paths that outperform traditional ranking-based strategies.
The IMEG Advantage:
- Proven performance history across SEO, paid, and AI search shifts
- Human-led strategy, powered by real data and AI insight
- Multimedia, semantic, and structured content development
- Live reporting and reverse-engineering of AI citation patterns
Ready to Train Google’s AI to Send You Customers?
This isn’t the future. This is now.
And brands that move first will control the next version of online visibility.
IMEG | Generative Engine Optimization Experts
Let’s talk about how we get your brand cited and trusted. Reach out to us today.
