Over the past few years, the term “content marketing” has been used to describe any and all website writing. But, it’s important to know that not all content marketing will directly increase your organic search traffic or your organic rankings. When you implement a content marketing strategy, you can increase your organic search traffic and organic rankings. The key is understanding and implementing the best strategy for your business and writing to target your specific audience.
Why Use Content Marketing?
Each year, companies spend billions of dollars on content marketing production and distribution. Aside from the surveys and positive feedback of success stories, the most important aspect of content marketing is the results. And with a strategic content marketing strategy, you will see results.
Here’s a few tips that will help explain how to use content marketing to improve organic search traffic in order to see results.
1. Set a Goal for Each Piece of Content
Instead of publishing content just to have something to publish, there should be a goal behind each piece of content. Whether you’re looking for social engagement, traffic, or any other metric, you should keep one main goal in mind when you create each piece of content. This is the first step to help you increase your potential to rank organically on search engines.
2. Optimize Content for Your Audience
It’s extremely important to know and understand your audience. It’s even more important to target that specific audience with your content. Here’s a few ways to help:
Keyword Selection
Content marketing is much more than just choosing the right keywords, but it is still very important to define a keyword list. First, you can think about how people would search for your product or service, then make a list of those keywords. From there, you should check traffic, competition and other metrics to determine the best keywords for your website.
At IMEG, we have many tools we use to determine the best keywords for your website.
Creating Quality Content
Good content will always win. Aside from having excellent SEO techniques, you want content that your audience wants to click and read. When your audience is interested in your content, they’ll share it and they may even link to your content, too! One great way to get your content to spread across the internet is to use social platforms such as Facebook to share your content.
3. Track Your Content Marketing Efforts
One of the best ways to determine what’s working with your content is to track it. While you should track your overall content marketing strategy, you should also track the results of each individual piece of content. This way, you can improve upon certain aspects of your content strategy, like link building, SEO and more, for the best organic results.
There’s plenty of tools that exist to help you track your content marketing efforts. These analytics tools are great for giving you insights on your content’s performance, but they don’t always help you understand what needs to be done in order to improve your organic search results.
Are you struggling with content marketing? At IMEG, we can help you with all of your content marketing needs. We’re experts in the travel and tourism market, and we can help you build a successful content marketing strategy to increase organic traffic and audience engagement. Click here for a free consultation.
