Tourism Marketing Blog
Below are what we predict will be the top shifts in travel and tourism market. 1. More Flexible Cancellations & Refunds With the uncertainty of whether or not there will be another round of COVID-19, coupled with the media’s coverage of businesses not giving refunds or cancellations in a crisis, the consumer is aware and […] Read More »
On April 13, 2020 we held a live webinar where we updated the Smoky Mountain market on the changes in travel and tourism since the COVID-19 outbreak. In this live webinar, we will give updates on the Smoky Mountain area including Pigeon Forge, Gatlinburg and Sevierville. We’ll be talking about what the data looks like […] Read More »
April 13th, 2020
What Marketing Will Work for the Vacation Rental Industry After the Coronavirus Pandemic?
Vacation Rental Marketing Then and Now Like all things in life, change occurs. Marketing is one of them. In a good economy, it changes daily and in a challenging economy, it changes even faster. Marketing is one of the most powerful sources in the vacation rental industry to grow your business, but can also waste […] Read More »
April 11th, 2020
COVID-19 Vacation Rentals / Hospitality Industry Update April 10, 2020 – Business Protection Plan
COVID-19 Vacation Rentals / Hospitality Industry Update April 10, 2020 – Major Changes In Merchant Accounts for Vacation Rentals. April 10, 2020 Updates on COVID-19 / Corona Virus updates for the Vacation Rentals / Hospitality industry from Micah Berg Founder & CEO of https://www.thevru.com/ and Justin Jones Founder and CEO of https://imegonline.com/ and Daniel Evans […] Read More »
Below is an email I received from a member of IMEG’s board of directors, a man that knows so much about true business. This has so much value all the time but for sure right now when cash is so important to stay alive. If you do not follow Keith I highly advise you do […] Read More »
Hello from your friends at IMEG. The tourism industry accounts for 10% of the world’s GDP and jobs.The World Travel and Tourism Council has warned the COVID-19 pandemic could cut 50 million jobs worldwide in the travel and tourism industry. The truly difficult part of the current problem is estimating the depth and length of […] Read More »
Where Are We Today?
Today is April 7, 2020 and this is to help bring you a perspective for what to expect after the coronavirus in the travel and tourism industry. We know with proper social distancing and sanitary measures the Coronavirus begins to slow its growth and decline in cases. We also hope that the warming weather slows the spread as well, similar to the flu. Read More »
How Much Do Reviews Matter?
A good review can gain your business a customer and a bad review can lose you 10 or more. This is true with owners as well. What we have to remember in our vacation rental businesses today is that people trust people not your company. Reviews are one of the top ways we have to promote our service in the most authentic way. If you follow any thriving brands in our industry, most of them have optimized their social proofing strategies to the point where they let their past guests build trust with future guests for them. This is where your marketing efforts can exceed the industry average. Read More »
April 5th, 2020
3 Reasons Why Marketing is Critical for Your Vacation Rental Business During COVID-19
Have You Asked This Question?
To start, I realize that we are operating our businesses in uncharted times, but the future does look promising. Over the last 2 weeks I have met with many businesses with the same question: Should we stop our marketing completely or continue to market for the future? Depending on the way this question is answered in your business, it could determine how long you suffer after the COVID-19 pandemic passes. Read More »
March 28th, 2020
COVID-19 Vacation Rentals / Hospitality Industry Update March 28, 2020 – How to handle Unemployment
March 28, 2020 Updates on COVID-19 / Corona Virus updates for the Vacation Rentals / Hospitality from Micah Berg Founder & CEO of real https://realjoy.com/ https://www.thevru.com/ and Justin Jones Founder and CEO of https://imegonline.com/ In this update we we talk about how to hand unemployment. You can get FREE access to https://www.thevru.com/ by using discount code covid19 at checkout. […] Read More »
March 28th, 2020
March 27, 2020 Updates on COVID-19 / Corona Virus for the Vacation Rentals – How to handle PR
March 27, 2020 Updates on COVID-19 / Corona Virus updates for the Vacation Rentals / Hospitality from Micah Berg Founder & CEO of real https://realjoy.com/ https://www.thevru.com/ and Justin Jones Founder and CEO of https://imegonline.com/ In this update we we talk about how to hand PR. You can get FREE access to https://www.thevru.com/ by using discount code covid19 […] Read More »
March 27th, 2020
March 26, 2020 Updates on COVID-19 / Corona Virus for the Vacation Rentals / Hospitality Industry ( Video Included )
March 26, 2020 Updates on COVID-19 / Corona Virus updates for the Vacation Rentals / Hospitality from Micah Berg Founder & CEO of real https://realjoy.com/ https://www.thevru.com/ and Justin Jones Founder and CEO of https://imegonline.com/ In this update we we talk about how to save cash, get more cash flow, how to market in this pandemic, […] Read More »