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Digital Marketing May 24th, 2017

Digital Marketing: Then And Now

Digital marketing has been used to promote and leverage business services and products since the early 90s. Just take a minute to think back to ads presented to you in the 90s and compare it to the most recent ad you have seen today. Are you visualizing any changes and differences? Read More »

Travel March 24th, 2017

The History of Vacation Travel Bookings & Why It Still Matters Today

Looking back at the behavior of vacation travelers and how they have booked their travel over the last 50 years has been an eye opener for me as a digital marketer in the travel industry. Read More »

HTTPS March 13th, 2017

Should your website be using HTTP or HTTPS?

In 2014 at Google’s annual I/O conference, they announced that you should switch your site over to HTTPS for the possibility of a minor ranking boost. We believe that this may help slightly, but the bigger question is whether or not the switch is right for you. Read More »

5 star reviews March 13th, 2017

Google reviews disappeared? Here’s what you can do about it.

You are definitely not alone. This has happened to many businesses. The most probable cause is that you have become unverified by Google without any notice. Read More »

reasons to use online marketing January 10th, 2017

What is the Difference Between Marketing Cost and the Cost of Using OTAs?

What is the main difference in marketing cost and the cost of using OTAs from a hotelier's perspective? IMEG client data shows there is a 10% - 15% difference in the cost to generate an online booking with marketing strategies versus using a OTA. The average OTA fee to generate a online reservation is between 18% - 25% depending on your relationship with the OTA. Read More »

Social Media Fire December 27th, 2016

Was Social Media Underused During the Gatlinburg Wildfire Events?

A recent article written by the Knoxville News Sentinel makes accusations that the cities of Gatlinburg and Pigeon Forge made no use of social media to warn residents and visitors of the Gatlinburg wildfires. I wanted to chime in and complete this story because most people are unaware of this and just assume that social media is a great way, in today's time, to communicate with people. First, I will preface by saying that it may not have hurt anything to have posted on social media as a city to the community. But is it really that important they did or did not post to social media? NO! Here are a few reasons why: Read More »

Smoky Mountain Wildfire Perception December 22nd, 2016

Sevier County Market Update: December 2016

At IMEG, we have been working with local government and other organizations to provide services, data and insights to help solve some of the problems problems with housing, communication, PR and marketing. We wanted to share this data with you to help our local businesses and community receive insights on the market. Read More »

2016 Presidential election November 12th, 2016

Did the 2016 Presidential Campaigns Prove the Importance of Digital vs. Traditional Marketing?

Digital Marketing Investments Through October

Both candidates Donald Trump and Hillary Clinton invested millions of dollars into their marketing campaigns throughout the 2016 presidential race. How much of that budget was invested in digital marketing? According to reports by Bloomberg, Trump’s campaign invested 59 million dollars into digital and Clinton’s campaign invested 17 million. Bringing the difference in budget between the two of 42 million dollars. Read More »

Hotel deals online November 10th, 2016

How OTAs Grow Your Business

OTAs can grow your business by generating bookings with your brand by driving traffic to their sites like Expedia.com, Orbitz.com, Hotels.com and Booking.com. In return for their booking production, they charge you 15% - 25%. Good or bad deal? Read More »

increase tripadvisor ranking October 25th, 2016

How to Increase Your TripAdvisor Ranking

Since February 2000, TripAdvisor has grown at an astonishing rate. Now, the world's largest travel site brings in over 170 million reviews related to hotels, vacation rentals, attractions and restaurants. Averaging nearly 280 million unique visitors each month, it's safe to say a brand's presence on the site is comparable to the importance of the way you dress for a job interview. A study of an online panel totalling 2 million people was completed by comScore for TripAdvisor. This case study revealed that 50% of travelers who book online visited TripAdvisor during their online journey. With this size segment of data, there is no argument that TripAdvisor plays a major role in the guest’s decision about where to stay. As a brand, what strategies are there to increase and sustain your presence on the site? Read More »

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