There are millions of businesses throughout the world and it would be far from the truth if we told you we could grow all of them with Facebook strategies. Read More »
"I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than analogy." - Elon Musk With the above quote by Elon Musk referenced, what does a first principles approach say about the value of email in business today? Let's start with the end in mind. Every business wants to get in front of its consumer at the lowest cost to convert that individual into a customer for the highest return. This is a no brainer. So the question following this objective is: "How do you get the consumers attention at a low enough cost to do this?" You speak into their values with MARKETING and give something to get something in return (EMAIL ADDRESSES!). Read More »
Have you started a blog for your website and need help getting more page views? We recommend adding audio to your blog! Oftentimes, people don't want to take the time to sit and read a lengthy blog. Most will skim it to read the main points and section headings, but very few take it in word for word. Audio makes it easy for users to just press play and hear your blog read to them as they're on the go! If you need more convincing, take a look at these 7 reasons why you need audio for your blog: Read More »
Social media marketing is a vital part of an effective marketing campaign. Many, if not all, of your consumers have some form of social media. You wouldn't want to miss out on the chance to reach millions through social media efforts! At IMEG, we believe that having a successful social media strategy is a major key to growing your business. Learn more about the evolution of the social web below: Read More »
As you probably already know, PPC stands for pay-per-click. In general, this type of advertising is a way to buy visits to your site by paying each time your ad is clicked. The most important parts of creating this kind of campaign are setting up your PPC campaigns, knowing which keywords are best, how to build emotion in your ads, and knowing how to monitor and track your PPC efforts so you can be sure to make the most of your campaign. We have had years of experience with PPC advertising, especially in the Smoky Mountain market, and here are a few of the most common PPC mistakes we’ve seen: Read More »
Have you noticed a change in reach for your Facebook page? You may have noticed the number was a little crazy on the positive side for most people. IMEG would like to take a moment to explain why these numbers may have changed for you! Find out more about Facebook reach and how you can increase your page's reach. Read More »
What role do emotions make in your decisions? If you’re like most people, emotions matter when it comes to decision making. Few people make decisions by thinking logically first. Most of the time, decisions are made from an instinct or emotional reaction, followed by logical reasons why the decision was made. If you plan your marketing strategy right, you can make an emotional connection with your audience, influencing a decision and causing people to act. Keep reading to learn more about making an emotional connection through marketing: Read More »
It doesn’t take much math to realize that direct bookings are more profitable and a much more sustainable approach to running your business in the vacation rental industry, and we want to help you increase your direct bookings in the Emerald Coast Market. Read More »
Since February 2000, TripAdvisor has grown at an astonishing rate. Now, the world's largest travel site brings in over 170 million reviews related to hotels, vacation rentals, attractions, and restaurants. Averaging nearly 280 million unique visitors each month, it's safe to say a brand's presence on the site is comparable to the importance of the way you dress for a job interview. Read More »
As the age old question has been asked for many years, would you rather have $1,000,000 today or a penny doubled every day for 30 days? If you're in business, you know that the more sustainable and lucrative model is to take the compounding interest return of a penny doubled every day. Unfortunately, we don’t always see this approach in businesses today as many businesses want it all now with instant gratification. Read More »
Almost 10 years ago, Sevier County’s Tourism Committee requested for companies interested in becoming the new marketing agency to promote the Visit My Smokies website to submit their qualifications. Four companies responded to the request, including our company. Both IMEG and Texas-based U.S. Destination Marketing (USDM) were invited back for another round of interviews. IMEG won the bid against USDM and has been partnered with the county to market Visit My Smokies since late August 2012. Read More »
A site widget is a component that is added to a website to improve functionality. These widgets are actually a small part of a different website within another website, similar to an iframe. We want to share with you what you need to know about widgets, how they affect your website, and their effect on SEO for your website. Keep reading to learn more about site widgets: Read More »