2016 Presidential election November 12th, 2016

Did the 2016 Presidential Campaigns Prove the Importance of Digital vs. Traditional Marketing?

Digital Marketing Investments Through October

Both candidates Donald Trump and Hillary Clinton invested millions of dollars into their marketing campaigns throughout the 2016 presidential race. How much of that budget was invested in digital marketing? According to reports by Bloomberg, Trump’s campaign invested 59 million dollars into digital and Clinton’s campaign invested 17 million. Bringing the difference in budget between the two of 42 million dollars. Read More »

know your customer October 24th, 2016

Is Data Being Held Hostage in the Hotel Industry?

Data is everywhere, and, most likely, the data that businesses have stored about you have led to your transactions with them. This is not a bad thing, it just means businesses know more about us as consumers and what we value. This leaves less friction B2C and higher conversion rates, growing revenue at an optimal rate. Any business that is focusing on growing revenue is using data on the consumer's actions online to market to back into their values. Read More »

Group of young professionals discussing hashtags July 17th, 2016

Should You Use Hashtags on Facebook?

Hashtags are widely used on many social platforms, including Twitter, Instagram, Facebook and more. In the research I have done at IMEG, we have found that hashtags on Facebook are not a good idea. Hashtags, at the core use, is for discoverability. On channels like Instagram, it's the only way to really discover anything, so it is a must-have. For a channel like Facebook, this is not the case. We see many of our competitors use, and in most cases overuse, hashtags on Facebook and we rarely do, so I wondered - “are we missing something that others are doing?” So I sought out to do some testing and research. Here's what I found: Read More »

Data analysis April 22nd, 2016

Benefits of IBM Watson in the Hotel Industry

What is IBM Watson?

The IBM Watson computer is a cognitive technology that processes information more like a human than a computer. Watson is able take in unstructured data and process it cognitively, then give an answer that has been analyzed through millions of documents. Read More »

Marketing April 20th, 2016

7 Basic Tips for Marketing Your Hotel or Cabin Rental Company

It’s not always easy to build a successful marketing strategy - even if you know your business inside and out. Successful marketing comes from choosing the right methods to use and tracking your efforts to know exactly what is working for you. Here’s a few things to think about that will help get you started attracting new and repeat guests to your hotel or cabin rental company. Read More »

Cell phone with apps March 15th, 2015

The Facebook Purge: Why Your Business is Losing Fan Page Likes

On March 5, 2015, Facebook announced some changes to come in the near future that would have an impact on fan pages. They would remove inactive accounts such as voluntary inactive accounts and memorialized accounts (people who have passed away). You may be asking: “Why the hell would Facebook do this to me? Read More »

December 30th, 2013

Top 3 Things You Probably Don’t Know About Content Marketing

Content Marketing StrategyIt’s no secret, content marketing is here to stay. You’ve probably seen the webinars, read the articles or witnessed the changes that Google has made over the last few years. To help you understand a little more about content marketing, and why it’s so important, we’ve put together a few things you probably don’t already know. Read More »

December 24th, 2013

Why Your About Us Page is Important

About Us textWhich web page on a company’s site gets the most visitors? If you answered the About Us page, you were right. When users have reached a website they usually visit the about page within three or four clicks. This makes it the most clicked page on websites, yet many companies are not taking advantage of this prime real estate. Read More »

February 15th, 2013

Why you may have chosen IMEG

IMEG Wants To Know Specifically What  is it that Clients Want, and how can IMEG meet/exceed expectations ? Why you may have chosen IMEG IMEG is an ROI-consumed marketing agency driving demand, revenue and brand exposure for travel and tourism. We create a full range of online and offline marketing and design services engaging campaigns […] Read More »

January 14th, 2013

Got Klout? Influence and how it works.

You undoubtedly know someone who can recommend all of the best restaurants, coolest movies, great places to shop, and even best places to get your hair cut. When you trust that individual, that person can have influence over you. It’s no surprise that there are very influential people in the online world, who may be […] Read More »

January 3rd, 2013

Who is Calvin Lee and Why Do You Care? Social Influence 101

Calvin Lee is a graphic designer for the city of Los Angeles. He is also one of the most sought-after non-celebrity online personalities for brands in the world. What is it that makes Calvin Lee special? The fact that he tweets up to 200 times a day helps! It’s not just that he tweets, it’s […] Read More »

Social Media Use January 3rd, 2013

Top Social Media Predictions for 2013 from IMEG Social Media Marketing & SEO Expert

Social media continues to evolve year after year. Each year there are new social media platforms, new features and tools, and new ways to reach your potential consumers.

What will 2013 hold for social media? Let’s explore. Read More »

Many travel and tourism businesses find online marketing complicated. At IMEG, we simplify the process to help grow their businesses.

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Call us at 800-736-1122 to get started!
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