Website traffic increase June 3rd, 2017

Why is Website Traffic Growth Important?

It’s no secret that the majority of the traffic that lands on your site are potential customers. Only a small percentage of that traffic is irrelevant or unqualified. So, to focus on the 95% of people coming to your site, what are you doing now to increase conversion and traffic? Read More »

Digital Marketing May 24th, 2017

Digital Marketing: Then And Now

Digital marketing has been used to promote and leverage business services and products since the early 90s. Just take a minute to think back to ads presented to you in the 90s and compare it to the most recent ad you have seen today. Are you visualizing any changes and differences? Read More »

Travel March 24th, 2017

The History of Vacation Travel Bookings & Why It Still Matters Today

Looking back at the behavior of vacation travelers and how they have booked their travel over the last 50 years has been an eye opener for me as a digital marketer in the travel industry. Read More »

5 star reviews March 13th, 2017

Google reviews disappeared? Here’s what you can do about it.

You are definitely not alone. This has happened to many businesses. The most probable cause is that you have become unverified by Google without any notice. Read More »

2016 Presidential election November 12th, 2016

Did the 2016 Presidential Campaigns Prove the Importance of Digital vs. Traditional Marketing?

Digital Marketing Investments Through October

Both candidates Donald Trump and Hillary Clinton invested millions of dollars into their marketing campaigns throughout the 2016 presidential race. How much of that budget was invested in digital marketing? According to reports by Bloomberg, Trump’s campaign invested 59 million dollars into digital and Clinton’s campaign invested 17 million. Bringing the difference in budget between the two of 42 million dollars. Read More »

know your customer October 24th, 2016

Is Data Being Held Hostage in the Hotel Industry?

Data is everywhere, and, most likely, the data that businesses have stored about you have led to your transactions with them. This is not a bad thing, it just means businesses know more about us as consumers and what we value. This leaves less friction B2C and higher conversion rates, growing revenue at an optimal rate. Any business that is focusing on growing revenue is using data on the consumer's actions online to market to back into their values. Read More »

Group of young professionals discussing hashtags July 17th, 2016

Should You Use Hashtags on Facebook?

Hashtags are widely used on many social platforms, including Twitter, Instagram, Facebook and more. In the research I have done at IMEG, we have found that hashtags on Facebook are not a good idea. Hashtags, at the core use, is for discoverability. On channels like Instagram, it's the only way to really discover anything, so it is a must-have. For a channel like Facebook, this is not the case. We see many of our competitors use, and in most cases overuse, hashtags on Facebook and we rarely do, so I wondered - “are we missing something that others are doing?” So I sought out to do some testing and research. Here's what I found: Read More »

Data analysis April 22nd, 2016

Benefits of IBM Watson in the Hotel Industry

What is IBM Watson?

The IBM Watson computer is a cognitive technology that processes information more like a human than a computer. Watson is able take in unstructured data and process it cognitively, then give an answer that has been analyzed through millions of documents. Read More »

Marketing April 20th, 2016

7 Basic Tips for Marketing Your Hotel or Cabin Rental Company

It’s not always easy to build a successful marketing strategy - even if you know your business inside and out. Successful marketing comes from choosing the right methods to use and tracking your efforts to know exactly what is working for you. Here’s a few things to think about that will help get you started attracting new and repeat guests to your hotel or cabin rental company. Read More »

Cell phone with apps March 15th, 2015

The Facebook Purge: Why Your Business is Losing Fan Page Likes

On March 5, 2015, Facebook announced some changes to come in the near future that would have an impact on fan pages. They would remove inactive accounts such as voluntary inactive accounts and memorialized accounts (people who have passed away). You may be asking: “Why the hell would Facebook do this to me? Read More »

Many travel and tourism businesses find online marketing complicated. At IMEG, we simplify the process to help grow their businesses.

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Call us at 800-736-1122 to get started!
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