March 3rd, 2021

Is Compounding the key to a high ROI? IMEG tells all! – IMEG Social Media Marketing & SEO

Search Engine Optimization (SEO) VS. Pay-Per-Click (PPC) Legendary physicist Albert Einstein is attributed to saying that compounding interest is both “the greatest invention in human history” and “the most powerful force in the universe.” While Einstein’s sentiments may have been intended as financial advice, IMEG believes these famous remarks can provide important insights for today’s Read More »

Marketing Automation on tablet February 11th, 2021

When Marketing Automation Goes Wrong

Many tools exist that allow a busy business owner to pre-schedule their social media messages on Facebook, Twitter, Instagram, blogs and Pinterest. These tools can save time and effort, as well as target your message to the right audience at the right time. Maybe you need to start a special at a certain time but you can't be online to start it.  The ability to pre-schedule those posts can indeed be a life-saver for a busy business owner. Facebook allows pre-scheduling (and back-dating) right on your Page. Tools such as Hootsuite and Ninja Pinner allow Twitter, Pinterest and LinkedIn posts to be scheduled ahead of time. Learn more about marketing automation below: Read More »

reaching target audience on social media February 4th, 2021

Facebook Changes Reach Metric

Have you noticed a change in reach for your Facebook page? You may have noticed the number was a little crazy on the positive side for most people. IMEG would like to take a moment to explain why these numbers may have changed for you! Find our more about Facebook reach and how you can increase your page's reach. Read More »

reasons to use online marketing January 10th, 2021

What is the Difference Between Marketing Cost and the Cost of Using OTAs?

What is the main difference in marketing cost and the cost of using OTAs from a hotelier's perspective? IMEG client data shows there is a 10% - 15% difference in the cost to generate an online booking with marketing strategies versus using a OTA. The average OTA fee to generate a online reservation is between 18% - 25% depending on your relationship with the OTA. Read More »

February 1st, 2020

Mitigate Bad Reviews and Get More 5 Star Reviews

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Tips for generating direct bookings September 2nd, 2019

Tips for Generating Direct Bookings for Your Vacation Rental Business

We are a business consultant agency that specializes in helping vacation rental businesses thrive and grow in their space. Read More »

IMEG to offer web hosting that is 40% faster August 22nd, 2019

IMEG to Offer Website Hosting That is 40% Faster

Add Speed and Security  = Secure Website and Increase Your Return on Investment

Site speed is important. In fact, seconds matter. Just 1 second of additional load time can impact your revenue from your website by XX%.  Read More »

Why you need audio for your blog July 8th, 2019

7 Reasons Why You Need Audio for Your Blog

Nearly 40 million Americans now own a smart speaker By 2020, 30% of web browsing will be screen-less 50% of all searches will be voice searches by 2020 20% of mobile queries are voice search, says Google 70% of the US population are familiar with the term “podcast” 22% of the population listen to a Read More »

Tourism Industry and Dwayne the Rock Johnson August 2nd, 2018

What Do the Tourism Industry and Dwayne ‘The Rock’ Johnson Have in Common?

ATTENTION, ATTENTION, ATTENTION. Where is attention these days at scale? SOCIAL MEDIA. Whether you get your daily dose on Instagram, Facebook, Snapchat, Twitter, etc. you are engaged and on screen multiple times a day commenting, liking and sharing content. When this happens, you are giving your attention to a media company. Let me go a step further to explain ... we are all media companies. If you have a following of people who engage with your content on the regular, you are a media company. Though maybe small, you are a version of a media company. Read More »

How to Grow Your Email Database in 14 Days July 22nd, 2018

How to Grow Your Email Database by Over 40,000 Emails in 14 Days

"I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than analogy." - Elon Musk With the above quote by Elon Musk referenced, what does a first principles approach say about the value of email in business today? Let's start with the end in mind. Every business wants to get in front of its consumer at the lowest cost to convert that individual into a customer for the highest return. This is a no brainer. So the question following this objective is: "how do you get the consumers attention at a low enough cost to do this?" You speak into their values with MARKETING and give something to get something in return (EMAIL ADDRESSES!). Read More »

Many travel and tourism businesses find online marketing complicated. At IMEG, we simplify the process to help grow their businesses.

Ready to Grow Your Business

Call us at 800-736-1122 to get started!
305 Elm Street, Sevierville, TN 37862