emotional marketing July 10th, 2021

Making an Emotional Connection Through Marketing

What role do emotions make in your decisions? If you’re like most people, emotions matter when it comes to decision making. Few people make decisions by thinking logically first. Most of the time, decisions are made from an instinct or emotional reaction, followed by logical reasons why the decision was made. If you plan your marketing strategy right, you can make an emotional connection with your audience, influencing a decision and causing people to act. Keep reading to learn more about making an emotional connection through marketing: Read More »

Cash June 2nd, 2021

Warren Buffett’s Strategy Is Proven To Pay Off Long Term

As the age old question has been asked for many years, would you rather have $1,000,000 today or a penny doubled every day for 30 days? If you're in business, you know that the more sustainable and lucrative model is to take the compounding interest return of a penny doubled every day. Unfortunately, we don’t always see this approach in businesses today as many businesses want it all now with instant gratification. Read More »

facebook thumbs up like May 23rd, 2021

Facebook Promoted Posts: What They Are and What They Aren’t

Since Facebook introduced Promoted Posts for business pages, many page owners have taken advantage of a way to push content to more people than would usually see your content. Still, other people have been angry, believing that Facebook was sending their posts to Cyber-Siberia and would only let them see the light of day if payment was made. The roll-out for Promoted Posts for personal pages has only confused things more. Read More »

digital marketing strategy May 4th, 2021

Why Should You Hire a Marketing Agency?

How do you know when it’s time to stop doing all of the marketing work yourself and hire a marketing agency? Chances are, a marketing agency could really benefit you as you continue to grow your business. At IMEG, we specialize in digital marketing and know how to maximize your marketing to hit the goals you want for your business. If you're still unsure about hiring a marketing agency, go through these questions below: Read More »

March 3rd, 2021

Is Compounding the key to a high ROI? IMEG tells all! – IMEG Social Media Marketing & SEO

Search Engine Optimization (SEO) VS. Pay-Per-Click (PPC) Legendary physicist Albert Einstein is attributed to saying that compounding interest is both “the greatest invention in human history” and “the most powerful force in the universe.” While Einstein’s sentiments may have been intended as financial advice, IMEG believes these famous remarks can provide important insights for today’s Read More »

Marketing Automation on tablet February 11th, 2021

When Marketing Automation Goes Wrong

Many tools exist that allow a busy business owner to pre-schedule their social media messages on Facebook, Twitter, Instagram, blogs and Pinterest. These tools can save time and effort, as well as target your message to the right audience at the right time. Maybe you need to start a special at a certain time but you can't be online to start it.  The ability to pre-schedule those posts can indeed be a life-saver for a busy business owner. Facebook allows pre-scheduling (and back-dating) right on your Page. Tools such as Hootsuite and Ninja Pinner allow Twitter, Pinterest and LinkedIn posts to be scheduled ahead of time. Learn more about marketing automation below: Read More »

reaching target audience on social media February 4th, 2021

Facebook Changes Reach Metric

Have you noticed a change in reach for your Facebook page? You may have noticed the number was a little crazy on the positive side for most people. IMEG would like to take a moment to explain why these numbers may have changed for you! Find out more about Facebook reach and how you can increase your page's reach. Read More »

reasons to use online marketing January 10th, 2021

What is the Difference Between Marketing Cost and the Cost of Using OTAs?

What is the main difference in marketing cost and the cost of using OTAs from a hotelier's perspective? IMEG client data shows there is a 10% - 15% difference in the cost to generate an online booking with marketing strategies versus using a OTA. The average OTA fee to generate a online reservation is between 18% - 25% depending on your relationship with the OTA. Read More »

November 8th, 2020

Social Web Evolution, Revolution, Contribution – IMEG Social Media Marketing

Social media marketing is a vital part of an effective marketing campaign. Many, if not all, of your consumers have some form of social media. You wouldn't want to miss out on the chance to reach millions through social media efforts! At IMEG, we believe that having an successful social media strategy is a major key to growing your business. Learn more about the evolution of the social web below: Read More »

February 1st, 2020

Mitigate Bad Reviews and Get More 5 Star Reviews

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Many travel and tourism businesses find online marketing complicated. At IMEG, we simplify the process to help grow their businesses.

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