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Tourism Industry and Dwayne the Rock Johnson

What Do the Tourism Industry and Dwayne ‘The Rock’ Johnson Have in Common?

ATTENTION, ATTENTION, ATTENTION. Where is attention these days at scale? SOCIAL MEDIA. Whether you get your daily dose on Instagram, Facebook, Snapchat, Twitter, etc. you are engaged and on screen multiple times a day commenting, liking and sharing content. When this happens, you are giving your attention to a media company. Let me go a Read More »

How to Grow Your Email Database in 14 Days

How to Grow Your Email Database by Over 40,000 Emails in 14 Days

“I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than analogy.” – Elon Musk With the above quote by Elon Musk referenced, what does a first principles approach say about the value of email in business today? Let’s start with the end in mind. Every Read More »

marketing plan graphic

Are You Marketing Your Business Efficiently, Effectively Or Both?

What’s The Difference In The Two? We often forget, as business owners, that doing something extremely well does not make it important. It’s not until your efficiency becomes optimal that it truly becomes effective. Efficiency is the art of doing something well and, in business, being able to do it consistently, while effectiveness is the Read More »

facebook growth

How Investing 1,000,000 Dollars With Facebook Grew Our Clients’ Businesses

There are millions of businesses throughout the world and it would be far from the truth if we told you we could grow all of them with Facebook strategies. Read More »

Email and SMS marketing

This Tool Will Grow Your Business More Than Email Marketing – And It’s FREE

We all know email marketing is very powerful and used by most businesses as a solid marketing channel that increases sales and revenue. In marketing, we are always looking for the lowest acquisition costs to get in front of the right people. We commonly say we day trade attention. Read More »

Group of people on mobile devices

Are You Marketing In The Year Your Business Lives In?

It’s 2017 and, if you haven’t noticed, everyone has a lifeline now. Yeah, that’s right, ask the person sitting next to you the one thing they have that they truly and honestly could not do without every day. Even my grandfather at 75 years old knows how to stream his favorite Merle Haggard tunes to Read More »

Website traffic increase

Why is Website Traffic Growth Important?

It’s no secret that the majority of the traffic that lands on your site are potential customers. Only a small percentage of that traffic is irrelevant or unqualified. So, to focus on the 95% of people coming to your site, what are you doing now to increase conversion and traffic? Read More »

Cash

Warren Buffett’s Strategy Is Proven To Pay Off Long Term

As the age old question has been asked for many years, would you rather have $1,000,000 today or a penny doubled every day for 30 days? If you’re in business, you know that the more sustainable and lucrative model is to take the compounding interest return of a penny doubled every day. Unfortunately, we don’t Read More »

Digital Marketing

Digital Marketing: Then And Now

Digital marketing has been used to promote and leverage business services and products since the early 90s. Just take a minute to think back to ads presented to you in the 90s and compare it to the most recent ad you have seen today. Are you visualizing any changes and differences? Read More »

Travel

The History of Vacation Travel Bookings & Why It Still Matters Today

Looking back at the behavior of vacation travelers and how they have booked their travel over the last 50 years has been an eye opener for me as a digital marketer in the travel industry. Read More »

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