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Social Media Fire December 27th, 2016

Was Social Media Underused During the Gatlinburg Wildfire Events?

A recent article written by the Knoxville News Sentinel makes accusations that the cities of Gatlinburg and Pigeon Forge made no use of social media to warn residents and visitors of the Gatlinburg wildfires. I wanted to chime in and complete this story because most people are unaware of this and just assume that social media is a great way, in today's time, to communicate with people. First, I will preface by saying that it may not have hurt anything to have posted on social media as a city to the community. But is it really that important they did or did not post to social media? NO! Here are a few reasons why: Read More »

Smoky Mountain Wildfire Perception December 22nd, 2016

Sevier County Market Update: December 2016

At IMEG, we have been working with local government and other organizations to provide services, data and insights to help solve some of the problems problems with housing, communication, PR and marketing. We wanted to share this data with you to help our local businesses and community receive insights on the market. Read More »

airbnb March 13th, 2015

The Truth About Airbnb and How It’s Shaking Up the Hospitality Industry

On any given night, the population of New Orleans--over 375,000 people--is staying with an Airbnb host. Read More »

March 13th, 2015

VisitMySmokies.com Sets New Traffic Record in 2014

VisitMySmokies.com sets new web traffic record in 20142014 was a year of great success for VisitMySmokies.com. For the first time in the site’s history, it saw nearly 2 million visitors in a single year. Read More »

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