Business Advice

Since February 2000, TripAdvisor has grown at an astonishing rate. Now, the world's largest travel site brings in over 170 million reviews related to hotels, vacation rentals, attractions, and restaurants. Averaging nearly 280 million unique visitors each month, it's safe to say a brand's presence on the site is comparable to the importance of the way you dress for a job interview. Read More »

Reputation is one of the most vital variables to success in the travel and tourism industry. Hotel brands that understand the importance of what their guests are saying about them have shifted to using custom-built tools to handle the volume of reviews that are written across the internet on sites like Expedia, TripAdvisor, Google, Booking.com, Orbitz and many more. Learn more about how you can manager your online reputation to ear more revenue! Read More »

Since its infancy, Facebook has had one core objective, and that is to connect people. As we all know, they have achieved this goal, and better yet, this social media platform has connected the majority of the world. Facebook has billions of users actively on their social media app. To efficiently serve billions of people, there will always be change. Period. Just think about a business that serves 100,000 people. Tons of change occurs in learning and becoming better at serving those people to add value and keep them coming back. Whether it be bug fixes or general improvements for users, Facebook, like any business, is making changes daily to build their platform better than it was yesterday and most importantly be a place for you, the user, to spend more time. Learn about how these changes affect your business: Read More »

How Much Do Reviews Matter?

A good review can gain your business a customer and a bad review can lose you 10 or more. This is true with owners as well. What we have to remember in our vacation rental businesses today is that people trust people not your company. Reviews are one of the top ways we have to promote our service in the most authentic way. If you follow any thriving brands in our industry, most of them have optimized their social proofing strategies to the point where they let their past guests build trust with future guests for them. This is where your marketing efforts can exceed the industry average. Read More »

In this article, I am going to bring attention to exactly how you can begin converting those website visitors into actual paying customers. Read More »

We wrote this article to bring you and your vacation rental business value that will save you time, money and energy. Why? Because I want you to keep winning and growing your business! There is an epidemic going on throughout the vacation rental industry and it is getting harder and harder to watch so many businesses slowly decline in revenue and, even worse, go out of business or be forced to sell. Read More »

Reviews Are Word Of Mouth

It’s always been about adding so much value to your customer that they can’t help but bring your business or product up in conversation with their friends and family. In today’s world, reviews are this and so much more. Read More »