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Pay per click

6 PPC Mistakes You’re Probably Making

As you probably already know, PPC stands for pay-per-click. In general, this type of advertising is a way to buy visits to your site by paying each time your ad is clicked. You are probably most familiar with search engine advertising where you bid on particular keywords for ad placement. Of course, the most important Read More »

Data analysis

Benefits of IBM Watson in the Hotel Industry

What is IBM Watson? The IBM Watson computer is a cognitive technology that processes information more like a human than a computer. Watson is able take in unstructured data and process it cognitively, then give an answer that has been analyzed through millions of documents. Read More »

Marketing

7 Basic Tips for Marketing Your Hotel or Cabin Rental Company

It’s not always easy to build a successful marketing strategy – even if you know your business inside and out. Successful marketing comes from choosing the right methods to use and tracking your efforts to know exactly what is working for you. Here’s a few things to think about that will help get you started Read More »

Content Marketing strategy

3 Tips to Help Your Content Marketing Improve Organic Search Traffic

Over the past few years, the term “content marketing” has been used to describe any and all website writing. But, it’s important to know that not all content marketing will directly increase your organic search traffic or your organic rankings. When you implement a content marketing strategy, you can increase your organic search traffic and Read More »

Searching online for hotels

“The Winner’s Exchange” – A Proven Way To Lower OTA Fees

As we know, guests want to book with the company who provides them with the best deals and best experience. Hotels want guests to book direct to save them the hindering of 15% – 25% they are paying OTAs. What if there is a way to give each side what they value and also build Read More »

Emotional intelligence

When to Use and When Not to Use Emotion in Business

Emotion. A natural instinctive state of mind deriving from one’s circumstances, mood or relationships with others. Read More »

Visit My Smokies Sets Record for 2015

VisitMySmokies.com Sets New Record in 2015

2015 was a year of great success for the Sevier County website, VisitMySmokies.com. For the first time in the website’s history, it saw nearly 2.5 million visitors in 2015! Read More »

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