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When Marketing Automation Goes Wrong

Many tools exist that allow a busy business owner to pre-schedule their social media messages on Facebook, Twitter, blogs and Pinterest. These tools can save time and effort, as well as target your message to the right audience at the right time. Maybe you need to start a special at a certain time but you Read More »

Making an Emotional Connection Through Marketing

What role do emotions make in your decisions? If you’re like most, emotions matter. Few people make decisions by first thinking logically. Commonly, decisions are made from an instinct or emotional reaction, followed by logical reasons why the decision was made. Read More »

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