emotional marketing July 10th, 2021

Making an Emotional Connection Through Marketing

What role do emotions make in your decisions? If you’re like most people, emotions matter when it comes to decision making. Few people make decisions by thinking logically first. Most of the time, decisions are made from an instinct or emotional reaction, followed by logical reasons why the decision was made. If you plan your marketing strategy right, you can make an emotional connection with your audience, influencing a decision and causing people to act. Keep reading to learn more about making an emotional connection through marketing: Read More »

increase tripadvisor ranking June 3rd, 2021

How to Increase Your TripAdvisor Ranking

Since February 2000, TripAdvisor has grown at an astonishing rate. Now, the world's largest travel site brings in over 170 million reviews related to hotels, vacation rentals, attractions, and restaurants. Averaging nearly 280 million unique visitors each month, it's safe to say a brand's presence on the site is comparable to the importance of the way you dress for a job interview. Read More »

Cash June 2nd, 2021

Warren Buffett’s Strategy Is Proven To Pay Off Long Term

As the age old question has been asked for many years, would you rather have $1,000,000 today or a penny doubled every day for 30 days? If you're in business, you know that the more sustainable and lucrative model is to take the compounding interest return of a penny doubled every day. Unfortunately, we don’t always see this approach in businesses today as many businesses want it all now with instant gratification. Read More »

facebook thumbs up like May 23rd, 2021

Facebook Promoted Posts: What They Are and What They Aren’t

Since Facebook introduced Promoted Posts for business pages, many page owners have taken advantage of a way to push content to more people than would usually see your content. Still, other people have been angry, believing that Facebook was sending their posts to Cyber-Siberia and would only let them see the light of day if payment was made. The roll-out for Promoted Posts for personal pages has only confused things more. Read More »

digital marketing strategy May 4th, 2021

Why Should You Hire a Marketing Agency?

How do you know when it’s time to stop doing all of the marketing work yourself and hire a marketing agency? Chances are, a marketing agency could really benefit you as you continue to grow your business. At IMEG, we specialize in digital marketing and know how to maximize your marketing to hit the goals you want for your business. If you're still unsure about hiring a marketing agency, go through these questions below: Read More »

ppc advertising April 28th, 2021

6 PPC Mistakes You’re Probably Making

As you probably already know, PPC stands for pay-per-click. In general, this type of advertising is a way to buy visits to your site by paying each time your ad is clicked. The most important parts of creating this kind of campaign are setting up your PPC campaigns, knowing which keywords are best, how to build emotion in your ads, and knowing how to monitor and track your PPC efforts so you can be sure to make the most of your campaign. We have had years of experience with PPC advertising, especially in the Smoky Mountain market, and here are a few of the most common PPC mistakes we’ve seen: Read More »

Searching online for hotels April 12th, 2021

Learn More About A Proven Way To Lower OTA Fees

As we know, guests want to book with the company who provides them with the best deals and best experience. Hotels want guests to book direct to save them the hindering of 15% to 25% they are paying OTAs. What if there is a way to give each side what they value and also build relationships that produce a winner's exchange? OTAs have the leverage with their deep pockets that allow them to market at a scale that 99% of independent hotels can not. Read More »

online reputation management April 12th, 2021

How to Manage Your Online Reputation for Higher Revenue

Reputation is one of the most vital variables to success in the travel and tourism industry. Hotel brands that understand the importance of what their guests are saying about them have shifted to using custom-built tools to handle the volume of reviews that are written across the internet on sites like Expedia, TripAdvisor, Google, Booking.com, Orbitz and many more. Learn more about how you can manager your online reputation to ear more revenue! Read More »

facebook thumbs up like March 28th, 2021

Your Business and Facebook Changes

Since its infancy, Facebook has had one core objective, and that is to connect people. As we all know, they have achieved this goal, and better yet, this social media platform has connected the majority of the world. Facebook has billions of users actively on their social media app. To efficiently serve billions of people, there will always be change. Period. Just think about a business that serves 100,000 people. Tons of change occurs in learning and becoming better at serving those people to add value and keep them coming back. Facebook, like any business, is making changes daily to build their platform better than it was yesterday and most importantly be a place for you, the user, to spend more time. Learn about how these changes affect your business: Read More »

HTTPS March 13th, 2021

Should Your Website Be Using HTTP or HTTPS?

In 2014 at Google’s annual I/O conference, they announced that you should switch your site over to HTTPS for the possibility of a minor ranking boost. We believe that this may help slightly, but the bigger question is whether or not the switch is right for you. Keep reading to learn more about why you should be using HTTPS on your website: Read More »

Many travel and tourism businesses find online marketing complicated. At IMEG, we simplify the process to help grow their businesses.

Ready to Grow Your Business

Call us at 800-736-1122 to get started!
305 Elm Street, Sevierville, TN 37862