Why you need audio for your blog September 8th, 2021

7 Reasons Why You Need Audio for Your Blog

Have you started a blog for your website and need help getting more page views? We recommend adding audio to your blog! Oftentimes, people don't want to take the time to sit and read a lengthy blog. Most will skim it to read the main points and section headings, but very few take it in word for word. Audio makes it easy for users to just press play and hear your blog read to them as they're on the go! If you need more convincing, take a look at these 7 reasons why you need audio for your blog: Read More »

social media tools September 8th, 2021

Social Web Evolution, Revolution, Contribution – IMEG Social Media Marketing

Social media marketing is a vital part of an effective marketing campaign. Many, if not all, of your consumers have some form of social media. You wouldn't want to miss out on the chance to reach millions through social media efforts! At IMEG, we believe that having a successful social media strategy is a major key to growing your business. Learn more about the evolution of the social web below: Read More »

ppc advertising August 28th, 2021

6 PPC Mistakes You’re Probably Making

As you probably already know, PPC stands for pay-per-click. In general, this type of advertising is a way to buy visits to your site by paying each time your ad is clicked. The most important parts of creating this kind of campaign are setting up your PPC campaigns, knowing which keywords are best, how to build emotion in your ads, and knowing how to monitor and track your PPC efforts so you can be sure to make the most of your campaign. We have had years of experience with PPC advertising, especially in the Smoky Mountain market, and here are a few of the most common PPC mistakes we’ve seen: Read More »

reaching target audience on social media August 24th, 2021

Facebook Changes Reach Metric

Have you noticed a change in reach for your Facebook page? You may have noticed the number was a little crazy on the positive side for most people. IMEG would like to take a moment to explain why these numbers may have changed for you! Find out more about Facebook reach and how you can increase your page's reach. Read More »

emotional marketing July 10th, 2021

Making an Emotional Connection Through Marketing

What role do emotions make in your decisions? If you’re like most people, emotions matter when it comes to decision making. Few people make decisions by thinking logically first. Most of the time, decisions are made from an instinct or emotional reaction, followed by logical reasons why the decision was made. If you plan your marketing strategy right, you can make an emotional connection with your audience, influencing a decision and causing people to act. Keep reading to learn more about making an emotional connection through marketing: Read More »

Increase Direct Bookings Emerald Coast July 5th, 2021

How to Increase Direct Bookings in the Emerald Coast Market

It doesn’t take much math to realize that direct bookings are more profitable and a much more sustainable approach to running your business in the vacation rental industry, and we want to help you increase your direct bookings in the Emerald Coast Market. Read More »

increase tripadvisor ranking June 3rd, 2021

How to Increase Your TripAdvisor Ranking

Since February 2000, TripAdvisor has grown at an astonishing rate. Now, the world's largest travel site brings in over 170 million reviews related to hotels, vacation rentals, attractions, and restaurants. Averaging nearly 280 million unique visitors each month, it's safe to say a brand's presence on the site is comparable to the importance of the way you dress for a job interview. Read More »

Cash June 2nd, 2021

Warren Buffett’s Strategy Is Proven To Pay Off Long Term

As the age old question has been asked for many years, would you rather have $1,000,000 today or a penny doubled every day for 30 days? If you're in business, you know that the more sustainable and lucrative model is to take the compounding interest return of a penny doubled every day. Unfortunately, we don’t always see this approach in businesses today as many businesses want it all now with instant gratification. Read More »

man looking at marketing results on computer May 28th, 2021

IMEG takes on Sevier County marketing campaign www.visitmysmokies.com in 2012

Almost 10 years ago, Sevier County’s Tourism Committee requested for companies interested in becoming the new marketing agency to promote the Visit My Smokies website to submit their qualifications. Four companies responded to the request, including our company. Both IMEG and Texas-based U.S. Destination Marketing (USDM) were invited back for another round of interviews. IMEG won the bid against USDM and has been partnered with the county to market Visit My Smokies since late August 2012. Read More »

website widgets May 24th, 2021

What You Need to Know About Site Widgets and SEO

A site widget is a component that is added to a website to improve functionality. These widgets are actually a small part of a different website within another website, similar to an iframe. We want to share with you what you need to know about widgets, how they affect your website, and their effect on SEO for your website. Keep reading to learn more about site widgets: Read More »

Many travel and tourism businesses find online marketing complicated. At IMEG, we simplify the process to help grow their businesses.

Ready to Grow Your Business

Call us at 800-736-1122 to get started!
305 Elm Street, Sevierville, TN 37862