online reputation management April 12th, 2021

How to Manage Your Online Reputation for Higher Revenue

Reputation is one of the most vital variables to success in the travel and tourism industry. Hotel brands that understand the importance of what their guests are saying about them have shifted to using custom-built tools to handle the volume of reviews that are written across the internet on sites like Expedia, TripAdvisor, Google,, Orbitz and many more. Learn more about how you can manager your online reputation to ear more revenue! Read More »

March 3rd, 2021

Is Compounding the key to a high ROI? IMEG tells all! – IMEG Social Media Marketing & SEO

Search Engine Optimization (SEO) VS. Pay-Per-Click (PPC) Legendary physicist Albert Einstein is attributed to saying that compounding interest is both “the greatest invention in human history” and “the most powerful force in the universe.” While Einstein’s sentiments may have been intended as financial advice, IMEG believes these famous remarks can provide important insights for today’s Read More »

Marketing Automation on tablet February 11th, 2021

When Marketing Automation Goes Wrong

Many tools exist that allow a busy business owner to pre-schedule their social media messages on Facebook, Twitter, Instagram, blogs and Pinterest. These tools can save time and effort, as well as target your message to the right audience at the right time. Maybe you need to start a special at a certain time but you can't be online to start it.  The ability to pre-schedule those posts can indeed be a life-saver for a busy business owner. Facebook allows pre-scheduling (and back-dating) right on your Page. Tools such as Hootsuite and Ninja Pinner allow Twitter, Pinterest and LinkedIn posts to be scheduled ahead of time. Learn more about marketing automation below: Read More »

reaching target audience on social media February 4th, 2021

Facebook Changes Reach Metric

Have you noticed a change in reach for your Facebook page? You may have noticed the number was a little crazy on the positive side for most people. IMEG would like to take a moment to explain why these numbers may have changed for you! Find our more about Facebook reach and how you can increase your page's reach. Read More »

reasons to use online marketing January 10th, 2021

What is the Difference Between Marketing Cost and the Cost of Using OTAs?

What is the main difference in marketing cost and the cost of using OTAs from a hotelier's perspective? IMEG client data shows there is a 10% - 15% difference in the cost to generate an online booking with marketing strategies versus using a OTA. The average OTA fee to generate a online reservation is between 18% - 25% depending on your relationship with the OTA. Read More »

man looking at marketing results on computer September 28th, 2020

IMEG takes on Sevier County marketing campaign in 2012

Sevier County’s Tourism Committee requested for companies interested in becoming its new agency to promote the website, to submit their qualifications. Four companies responded to the request. Both IMEG and Texas-based U.S. Destination Marketing (USDM) were invited back for another round of interviews. IMEG won the bid against USDM and has been partnered with the county since late August 2012. Read More »

Are Sevier County Businesses Opening May 1 2020 April 26th, 2020

Are Sevier County Businesses Opening May 1, 2020?

We believe more clarity and updates in regards to guidelines and restrictions will be released between Monday, April 27 and Tuesday, April 28, 2020 by local and state officials. This will help our industry make clear, concise decisions for our businesses and tourists during the coronavirus. The content from this page gas been removed due Read More »

Indicators the Tourism Market is Back April 26th, 2020

Indicators the Tourism Market is Coming Back Post COVID-19

Below is a list of the top indicators to watch to determine when the tourism market will come back post COVID-19. 1. Stay-At-Home Orders Lifted in your Top 10 Feeder Markets 2. Search Volume People have to look before they book and we will see an increase in people searching online before they book. This Read More »

6 Core Shifts in Travel Behavior Post COVID-19 April 25th, 2020

6 Core Shifts in Travel Behavior Post COVID-19

Below are what we predict will be the top shifts in travel and tourism market. 1. More Flexible Cancellations & Refunds With the uncertainty of whether or not there will be another round of COVID-19, coupled with the media’s coverage of businesses not giving refunds or cancellations in a crisis, the consumer is aware and Read More »

Smoky Mountain Update April 14th, 2020

Smoky Mountain Tourism Webinar Transcript & Replay / April 13, 2020

On April 13, 2020 we held a live webinar where we updated the Smoky Mountain market on the changes in travel and tourism since the COVID-19 outbreak. In this live webinar, we will give updates on the Smoky Mountain area including Pigeon Forge, Gatlinburg and Sevierville. We’ll be talking about what the data looks like Read More »

Many travel and tourism businesses find online marketing complicated. At IMEG, we simplify the process to help grow their businesses.

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