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5 star reviews

Google reviews disappeared? Here’s what you can do about it.

You are definitely not alone. This has happened to many businesses. The most probable cause is that you have become unverified by Google without any notice. Read More »

reasons to use online marketing

What is the Difference Between Marketing Cost and the Cost of Using OTAs?

What is the main difference in marketing cost and the cost of using OTAs from a hotelier’s perspective? IMEG client data shows there is a 10% – 15% difference in the cost to generate an online booking with marketing strategies versus using a OTA. The average OTA fee to generate a online reservation is between Read More »

2016 Presidential election

Did the 2016 Presidential Campaigns Prove the Importance of Digital vs. Traditional Marketing?

Digital Marketing Investments Through October Both candidates Donald Trump and Hillary Clinton invested millions of dollars into their marketing campaigns throughout the 2016 presidential race. How much of that budget was invested in digital marketing? According to reports by Bloomberg, Trump’s campaign invested 59 million dollars into digital and Clinton’s campaign invested 17 million. Bringing the difference in Read More »

know your customer

Is Data Being Held Hostage in the Hotel Industry?

Data is everywhere, and, most likely, the data that businesses have stored about you have led to your transactions with them. This is not a bad thing, it just means businesses know more about us as consumers and what we value. This leaves less friction B2C and higher conversion rates, growing revenue at an optimal Read More »

Group of young professionals discussing hashtags

Should You Use Hashtags on Facebook?

Hashtags are widely used on many social platforms, including Twitter, Instagram, Facebook and more. In the research I have done at IMEG, we have found that hashtags on Facebook are not a good idea. Hashtags, at the core use, is for discoverability. On channels like Instagram, it’s the only way to really discover anything, so Read More »

Why hire a marketing agency

Why Hire a Marketing Agency?

How do you know when it’s time to stop doing all of the marketing work yourself and hire a marketing agency? Ask yourself these questions to find out. Chances are, a marketing agency could really benefit you as you continue to grow your business. Read More »

Data analysis

Benefits of IBM Watson in the Hotel Industry

What is IBM Watson? The IBM Watson computer is a cognitive technology that processes information more like a human than a computer. Watson is able take in unstructured data and process it cognitively, then give an answer that has been analyzed through millions of documents. Read More »

Marketing

7 Basic Tips for Marketing Your Hotel or Cabin Rental Company

It’s not always easy to build a successful marketing strategy – even if you know your business inside and out. Successful marketing comes from choosing the right methods to use and tracking your efforts to know exactly what is working for you. Here’s a few things to think about that will help get you started Read More »

Content Marketing strategy

3 Tips to Help Your Content Marketing Improve Organic Search Traffic

Over the past few years, the term “content marketing” has been used to describe any and all website writing. But, it’s important to know that not all content marketing will directly increase your organic search traffic or your organic rankings. When you implement a content marketing strategy, you can increase your organic search traffic and Read More »

Cell phone with apps

The Facebook Purge: Why Your Business is Losing Fan Page Likes

On March 5, 2015, Facebook announced some changes to come in the near future that would have an impact on fan pages. They would remove inactive accounts such as voluntary inactive accounts and memorialized accounts (people who have passed away). You may be asking: “Why the hell would Facebook do this to me? Read More »

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