Marketing
What is the main difference in marketing cost and the cost of using OTAs from a hotelier's perspective? IMEG client data shows there is a 10% - 15% difference in the cost to generate an online booking with marketing strategies versus using a OTA. The average OTA fee to generate a online reservation is between 18% - 25% depending on your relationship with the OTA. Read More »
We are a business consultant agency that specializes in helping vacation rental businesses thrive and grow in their space. Read More »
Add Speed and Security = Secure Website and Increase Your Return on Investment
Site speed is important. In fact, seconds matter. Just 1 second of additional load time can impact your revenue from your website by XX%. Read More »
ATTENTION, ATTENTION, ATTENTION. Where is attention these days at scale? SOCIAL MEDIA. Whether you get your daily dose on Instagram, Facebook, Snapchat, Twitter, etc. you are engaged and on screen multiple times a day commenting, liking and sharing content. When this happens, you are giving your attention to a media company. Let me go a step further to explain ... we are all media companies. If you have a following of people who engage with your content on the regular, you are a media company. Though maybe small, you are a version of a media company. Read More »
What’s The Difference In The Two? We often forget, as business owners, that doing something extremely well does not make it important. It’s not until your efficiency becomes optimal that it truly becomes effective. Efficiency is the art of doing something well and, in business, being able to do it consistently, while effectiveness is the […] Read More »
We all know email marketing is very powerful and used by most businesses as a solid marketing channel that increases sales and revenue. In marketing, we are always looking for the lowest acquisition costs to get in front of the right people. We commonly say we day trade attention. Read More »
It’s 2017 and, if you haven't noticed, everyone has a lifeline now. Yeah, that's right, ask the person sitting next to you the one thing they have that they truly and honestly could not do without every day. Even my grandfather at 75 years old knows how to stream his favorite Merle Haggard tunes to his Bose Bluetooth speaker. He has even become an avid Amazon Prime member! For the technical-minded, he files under a Post-War Cohort. Yes, I thought only Baby Boomers, Generation X, Generation Y, Millennials and Generation Z were the ones who did everything from their mobile devices, but it's literally the entire human race. What does this mean for businesses who sell to people from ages 18 to 76? Read More »
It’s no secret that the majority of the traffic that lands on your site are potential customers. Only a small percentage of that traffic is irrelevant or unqualified. So, to focus on the 95% of people coming to your site, what are you doing now to increase conversion and traffic? Read More »
Digital marketing has been used to promote and leverage business services and products since the early 90s. Just take a minute to think back to ads presented to you in the 90s and compare it to the most recent ad you have seen today. Are you visualizing any changes and differences? Read More »
You are definitely not alone. This has happened to many businesses. The most probable cause is that you have become unverified by Google without any notice. Read More »
November 12th, 2016