Vacation Rental Industry Warning September 6th, 2019

A Must Read Vacation Rental Industry Warning

We wrote this article to bring you and your vacation rental business value that will save you time, money and energy. Why? Because I want you to keep winning and growing your business! There is an epidemic going on throughout the vacation rental industry and it is getting harder and harder to watch so many businesses slowly decline in revenue and, even worse, go out of business or be forced to sell. Read More »

5 star reviews April 5th, 2018

Why Focusing on Reviews Today Will Build Your Business Tomorrow

Reviews Are Word Of Mouth

It’s always been about adding so much value to your customer that they can’t help but bring your business or product up in conversation with their friends and family. In today’s world, reviews are this and so much more. Read More »

Facebook Like March 28th, 2018

Your Business and Facebook Changes

Since its infancy, Facebook has had one core objective, and that is to connect people. As we all know, they have achieved this, and better yet, have connected the majority of the world. As of January this year, Facebook has approximately 1.8 billion monthly active users on the platform and is on pace to hit Read More »

increase tripadvisor ranking October 25th, 2016

How to Increase Your TripAdvisor Ranking

Since February 2000, TripAdvisor has grown at an astonishing rate. Now, the world's largest travel site brings in over 170 million reviews related to hotels, vacation rentals, attractions and restaurants. Averaging nearly 280 million unique visitors each month, it's safe to say a brand's presence on the site is comparable to the importance of the way you dress for a job interview. A study of an online panel totaling 2 million people was completed by comScore for TripAdvisor. This case study revealed that 50% of travelers who book online visited TripAdvisor during their online journey. With this size segment of data, there is no argument that TripAdvisor plays a major role in the guest’s decision about where to stay. As a brand, what strategies are there to increase and sustain your presence on the site? Read More »

Emotional intelligence April 4th, 2016

When to Use and When Not to Use Emotion in Business

Emotion. A natural instinctive state of mind deriving from one's circumstances, mood or relationships with others. Read More »

Many travel and tourism businesses find online marketing complicated. At IMEG, we simplify the process to help grow their businesses.

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