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Why you need audio for your blog July 8th, 2019

7 Reasons Why You Need Audio for Your Blog

Nearly 40 million Americans now own a smart speaker By 2020, 30% of web browsing will be screen-less 50% of all searches will be voice searches by 2020 20% of mobile queries are voice search, says Google 70% of the US population are familiar with the term “podcast” 22% of the population listen to a Read More »

Email and SMS marketing August 1st, 2017

This Tool Will Grow Your Business More Than Email Marketing – And It’s FREE

We all know email marketing is very powerful and used by most businesses as a solid marketing channel that increases sales and revenue. In marketing, we are always looking for the lowest acquisition costs to get in front of the right people. We commonly say we day trade attention. Read More »

HTTPS March 13th, 2017

Should your website be using HTTP or HTTPS?

In 2014 at Google’s annual I/O conference, they announced that you should switch your site over to HTTPS for the possibility of a minor ranking boost. We believe that this may help slightly, but the bigger question is whether or not the switch is right for you. Read More »

5 star reviews March 13th, 2017

Google reviews disappeared? Here’s what you can do about it.

You are definitely not alone. This has happened to many businesses. The most probable cause is that you have become unverified by Google without any notice. Read More »

Social Media Fire December 27th, 2016

Was Social Media Underused During the Gatlinburg Wildfire Events?

A recent article written by the Knoxville News Sentinel makes accusations that the cities of Gatlinburg and Pigeon Forge made no use of social media to warn residents and visitors of the Gatlinburg wildfires. I wanted to chime in and complete this story because most people are unaware of this and just assume that social media is a great way, in today's time, to communicate with people. First, I will preface by saying that it may not have hurt anything to have posted on social media as a city to the community. But is it really that important they did or did not post to social media? NO! Here are a few reasons why: Read More »

Smoky Mountain Wildfire Perception December 22nd, 2016

Sevier County Market Update: December 2016

At IMEG, we have been working with local government and other organizations to provide services, data and insights to help solve some of the problems problems with housing, communication, PR and marketing. We wanted to share this data with you to help our local businesses and community receive insights on the market. Read More »

People using cell phones in a group August 30th, 2016

Google Announces Lowering Website Rankings for Sites Using Intrusive Mobile Pop-Ups

In late August 2016, Google announced they will lower the ranking of websites using intrusive pop-ups and interstitials starting on January 10, 2017. We have compiled some helpful information for our clients running our SASS Capture. We want to make sure you understand the details and how to handle this. Read More »

Group of young professionals discussing hashtags July 17th, 2016

Should You Use Hashtags on Facebook?

Hashtags are widely used on many social platforms, including Twitter, Instagram, Facebook and more. In the research I have done at IMEG, we have found that hashtags on Facebook are not a good idea. Hashtags, at the core use, is for discoverability. On channels like Instagram, it's the only way to really discover anything, so it is a must-have. For a channel like Facebook, this is not the case. We see many of our competitors use, and in most cases overuse, hashtags on Facebook and we rarely do, so I wondered - “are we missing something that others are doing?” So I sought out to do some testing and research. Here's what I found: Read More »

Pay per click May 2nd, 2016

Why the #1 Position on Google is Not Always Best for Conversion

If you are a client of IMEG you have probably heard us say that position 1 is typically not the best for conversion when it comes to paid search. A recent study by Adobe Media Optimizer in February 2016 proves this point by showing that the 4th position on the page produces the best results. According to this study, the cost per click dropped, but the click through rate increased following Google's removal of the right sidebar ads. Read More »

Emotional intelligence April 4th, 2016

When to Use and When Not to Use Emotion in Business

Emotion. A natural instinctive state of mind deriving from one's circumstances, mood or relationships with others. Read More »

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