Search Engine Optimization
This is a question I have been asked lately and it's a good one to understand when running a business that uses the internet to drive new and repeat business. Let's get started. Read More »
In 2014 at Google’s annual I/O conference, they announced that you should switch your site over to HTTPS for the possibility of a minor ranking boost. We believe that this may help slightly, but the bigger question is whether or not the switch is right for you. Read More »
August 30th, 2016
Google Announces Lowering Website Rankings for Sites Using Intrusive Mobile Pop-Ups
In late August 2016, Google announced they will lower the ranking of websites using intrusive pop-ups and interstitials starting on January 10, 2017. We have compiled some helpful information for our clients running our SASS Capture. We want to make sure you understand the details and how to handle this. Read More »
If you are a client of IMEG you have probably heard us say that position 1 is typically not the best for conversion when it comes to paid search. A recent study by Adobe Media Optimizer in February 2016 proves this point by showing that the 4th position on the page produces the best results. According to this study, the cost per click dropped, but the click through rate increased following Google's removal of the right sidebar ads. Read More »
Over the past few years, the term “content marketing” has been used to describe any and all website writing. But, it’s important to know that not all content marketing will directly increase your organic search traffic or your organic rankings. When you implement a content marketing strategy, you can increase your organic search traffic and organic rankings. The key is understanding and implementing the best strategy for your business and writing to target your specific audience. Read More »
Are link wheels considered Black Hat? I must admit in the past we have implemented link wheels for clients. However, in 2012 with all the updates in the Google algorithm is this still a viable link building strategy? It seems to us that Google in time if not already will recognize link wheels. They take Read More »
Site widgets and SEO: The Short: Content within an iframe is not part of that url, it is part of another url. And so a search engine will not be looking at the content of the iframe as an “on-page factor” for the parent url that holds an iframe. So if search engines can read it you lose control of keyword density and content of your site. If Read More »