Facebook Pixel Code
logo
the trusted agency for the tourism and hospitality industry

info@imegonline.com

800-736-1122

Contact Us
Ready to grow your business? Call 800-736-1122

What is the main difference in marketing cost and the cost of using OTAs from a hotelier’s perspective? IMEG client data shows there is a 10% – 15% difference in the cost to generate an online booking with marketing strategies versus using a OTA. The average OTA fee to generate a online reservation is between 18% – 25% depending on your relationship with the OTA.

A recent article written by the Knoxville News Sentinel makes accusations that the cities of Gatlinburg and Pigeon Forge made no use of social media to warn residents and visitors of the Gatlinburg wildfires. I wanted to chime in and complete this story because most people are unaware of this and just assume that social media is a great way, in today’s time, to communicate with people. First, I will preface by saying that it may not have hurt anything to have posted on social media as a city to the community. But is it really that important they did or did not post to social media? NO! Here are a few reasons why:

Digital Marketing Investments Through October

Both candidates Donald Trump and Hillary Clinton invested millions of dollars into their marketing campaigns throughout the 2016 presidential race. How much of that budget was invested in digital marketing? According to reports by Bloomberg, Trump’s campaign invested 59 million dollars into digital and Clinton’s campaign invested 17 million. Bringing the difference in budget between the two of 42 million dollars.