We always start with the end in mind and then reverse engineer using the first principles method. If you look at any person or business who has had abnormal success given the same circumstances, you will normally find that they thought differently than anyone else doing what they did which explains why they got a different result.
If you are new to the first principles method, it is a pretty basic concept, but most never use it. You have 2 core ways to think. The first is by analogy and the second is by the first principles method. Using the analogy process, you compare experiences to what we already know. Business XYZ does ABC and it seems to work, so we should try that and maybe we can do X and improve upon what they are doing. If we use this method, we will end up getting what everyone else has. What everyone else has in the marketing world is a world of tracking estimated impressions by anonymous people, like an estimated guess. This leads us to the first principles way of thinking. When using the first principles way of thinking, you don’t think by what other people are doing or by what you have already done, you think using fundamental truths. Below are the core fundamental truths we start with when creating a plan for your business
Over 100 years ago, John Wanamaker made this quote and many people still use it today: