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"I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than analogy." - Elon Musk With the above quote by Elon Musk referenced, what does a first principles approach say about the value of email in business today? Let's start with the end in mind. Every business wants to get in front of its consumer at the lowest cost to convert that individual into a customer for the highest return. This is a no brainer. So the question following this objective is: "how do you get the consumers attention at a low enough cost to do this?" You speak into their values with MARKETING and give something to get something in return (EMAIL ADDRESSES!). Read More »
What’s The Difference In The Two? We often forget, as business owners, that doing something extremely well does not make it important. It’s not until your efficiency becomes optimal that it truly becomes effective. Efficiency is the art of doing something well and, in business, being able to do it consistently, while effectiveness is the Read More »
Reviews Are Word Of Mouth
It’s always been about adding so much value to your customer that they can’t help but bring your business or product up in conversation with their friends and family. In today’s world, reviews are this and so much more. Read More »
Since its infancy, Facebook has had one core objective, and that is to connect people. As we all know, they have achieved this, and better yet, have connected the majority of the world. As of January this year, Facebook has approximately 1.8 billion monthly active users on the platform and is on pace to hit Read More »
There are millions of businesses throughout the world and it would be far from the truth if we told you we could grow all of them with Facebook strategies. Read More »
Sevierville, Tenn. - August 23, 2017 - Local marketing agency, Internet Marketing Expert Group, Inc. (IMEG), has been named to the Inc. 5000 List of fastest growing private companies in America. For IMEG, this is the 4th consecutive year being ranked on the list. Read More »
We all know email marketing is very powerful and used by most businesses as a solid marketing channel that increases sales and revenue. In marketing, we are always looking for the lowest acquisition costs to get in front of the right people. We commonly say we day trade attention. Read More »
It’s 2017 and, if you haven't noticed, everyone has a lifeline now. Yeah, that's right, ask the person sitting next to you the one thing they have that they truly and honestly could not do without every day. Even my grandfather at 75 years old knows how to stream his favorite Merle Haggard tunes to his Bose Bluetooth speaker. He has even become an avid Amazon Prime member! For the technical-minded, he files under a Post-War Cohort. Yes, I thought only Baby Boomers, Generation X, Generation Y, Millennials and Generation Z were the ones who did everything from their mobile devices, but it's literally the entire human race. What does this mean for businesses who sell to people from ages 18 to 76? Read More »
It’s no secret that the majority of the traffic that lands on your site are potential customers. Only a small percentage of that traffic is irrelevant or unqualified. So, to focus on the 95% of people coming to your site, what are you doing now to increase conversion and traffic? Read More »
As the age old question has been asked for many years, would you rather have $1,000,000 today or a penny doubled every day for 30 days? If you're in business, you know that the more sustainable and lucrative model is to take the compounding interest return of a penny doubled every day. Unfortunately, we don’t always see this approach in businesses today as many businesses want it all now with instant gratification. Read More »