Tourism Marketing Blog
Since Facebook introduced Promoted Posts for business pages, many page owners have taken advantage of a way to push content to more people than would usually see your content. Still, other people have been angry, believing that Facebook was sending their posts to Cyber-Siberia and would only let them see the light of day if payment was made. The roll-out for Promoted Posts for personal pages has only confused things more. Read More »
How do you know when it’s time to stop doing all of the marketing work yourself and hire a marketing agency? Chances are, a marketing agency could really benefit you as you continue to grow your business. At IMEG, we specialize in digital marketing and know how to maximize your marketing to hit the goals you want for your business. If you're still unsure about hiring a marketing agency, go through these questions below: Read More »
As we know, guests want to book with the company who provides them with the best deals and best experience. Hotels want guests to book direct to save them the hindering of 15% to 25% they are paying OTAs. What if there is a way to give each side what they value and also build relationships that produce a winner's exchange? OTAs have the leverage with their deep pockets that allow them to market at a scale that 99% of independent hotels can not. Read More »
Reputation is one of the most vital variables to success in the travel and tourism industry. Hotel brands that understand the importance of what their guests are saying about them have shifted to using custom-built tools to handle the volume of reviews that are written across the internet on sites like Expedia, TripAdvisor, Google, Booking.com, Orbitz and many more. Learn more about how you can manager your online reputation to ear more revenue! Read More »
Since its infancy, Facebook has had one core objective, and that is to connect people. As we all know, they have achieved this goal, and better yet, this social media platform has connected the majority of the world. Facebook has billions of users actively on their social media app. To efficiently serve billions of people, there will always be change. Period. Just think about a business that serves 100,000 people. Tons of change occurs in learning and becoming better at serving those people to add value and keep them coming back. Whether it be bug fixes or general improvements for users, Facebook, like any business, is making changes daily to build their platform better than it was yesterday and most importantly be a place for you, the user, to spend more time. Learn about how these changes affect your business: Read More »
In 2014 at Google’s annual I/O conference, they announced that you should switch your site over to HTTPS for the possibility of a minor ranking boost. We believe that this may help slightly, but the bigger question is whether or not the switch is right for you. Keep reading to learn more about why you should be using HTTPS on your website: Read More »
Is Compounding the key to a high ROI? IMEG tells all! – IMEG Social Media Marketing & SEO
Search Engine Optimization (SEO) VS. Pay-Per-Click (PPC) Legendary physicist Albert Einstein is attributed to saying that compounding interest is both “the greatest invention in human history” and “the most powerful force in the universe.” While Einstein’s sentiments may have been intended as financial advice, IMEG believes these famous remarks can provide important insights for today’s Read More »
Starting in September of 2013, IMEG and many other Facebook page administrators noted that page reach seemed to be trending sharply downward. After several months, Facebook has admitted that its data on page reach and impressions has been flawed since September of 2013. This was because Facebook was updating its mobile apps for iPhone and Android to make them run faster, and as a consequence, sent only enough data to the mobile apps to make them display the newsfeed correctly. We've gathered all the details about Facebook's data errors and if the problems have been fixed. Read More »
Many tools exist that allow a busy business owner to pre-schedule their social media messages on Facebook, Twitter, Instagram, blogs and Pinterest. These tools can save time and effort, as well as target your message to the right audience at the right time. Maybe you need to start a special at a certain time but you can't be online to start it. The ability to pre-schedule those posts can indeed be a life-saver for a busy business owner. Facebook allows pre-scheduling (and back-dating) right on your Page. Tools such as Hootsuite and Ninja Pinner allow Twitter, Pinterest and LinkedIn posts to be scheduled ahead of time. Learn more about marketing automation below: Read More »
What is the main difference in marketing cost and the cost of using OTAs from a hotelier's perspective? IMEG client data shows there is a 10% - 15% difference in the cost to generate an online booking with marketing strategies versus using a OTA. The average OTA fee to generate a online reservation is between 18% - 25% depending on your relationship with the OTA. Read More »