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Hello and thanks for being here. My name is Daniel Evans, I wrote this article to bring you and your vacation rental business value that will save you time, money and energy. Why? Because I want you to keep winning and growing your business! There is an epidemic going on throughout the vacation rental industry and it is getting harder and harder to watch so many businesses slowly decline in revenue and, even worse, go out of business or be forced to sell. Read More »
How does your site stack up? What opportunities are you missing? Websites are a vital part of most businesses today. It was about 10 years ago, Amazon research found that for every 100ms of latency (slowness is site speed load time) cost them 1% in sales. Google also found that a .5 second load time decrease dropped traffic by 20%. Read More »
Hello my name is Daniel Evans. I am the Director of Growth here at Internet Marketing Expert Group (IMEG). We are a business consultant agency that specializes in helping vacation rental businesses thrive and grow in their space. Read More »
Add Speed and Security = Secure Website and Increase Your Return on Investment
Site speed is important. In fact, seconds matter. Just 1 second of additional load time can impact your revenue from your website by XX%. Read More »
Nearly 40 million Americans now own a smart speaker By 2020, 30% of web browsing will be screen-less 50% of all searches will be voice searches by 2020 20% of mobile queries are voice search, says Google 70% of the US population are familiar with the term “podcast” 22% of the population listen to a Read More »
It doesn’t take much math to realize that direct bookings are more profitable and a much more sustainable approach to running your business in the vacation rental industry, and we want to help you increase your direct bookings in the Emerald Coast Market. Read More »
Sevierville, Tenn. - July 25, 2018 - Internet Marketing Expert Group, Inc. (IMEG), a digital marketing agency based in Sevierville, TN, has been named to the 2018 Inc. 5000 List of fastest-growing private companies in America. This marks IMEG’s fifth consecutive year earning a spot on the list. Read More »
ATTENTION, ATTENTION, ATTENTION. Where is attention these days at scale? SOCIAL MEDIA. Whether you get your daily dose on Instagram, Facebook, Snapchat, Twitter, etc. you are engaged and on screen multiple times a day commenting, liking and sharing content. When this happens, you are giving your attention to a media company. Let me go a step further to explain ... we are all media companies. If you have a following of people who engage with your content on the regular, you are a media company. Though maybe small, you are a version of a media company. Read More »
This is a question I have been asked lately and it's a good one to understand when running a business that uses the internet to drive new and repeat business. Let's get started. Read More »
"I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than analogy." - Elon Musk With the above quote by Elon Musk referenced, what does a first principles approach say about the value of email in business today? Let's start with the end in mind. Every business wants to get in front of its consumer at the lowest cost to convert that individual into a customer for the highest return. This is a no brainer. So the question following this objective is: "how do you get the consumers attention at a low enough cost to do this?" You speak into their values with MARKETING and give something to get something in return (EMAIL ADDRESSES!). Read More »