What You Need to Know About Site Widgets and SEO
A site widget is a component that is added to a website to improve functionality. These widgets are actually a small part of a different website within another website, similar to an iframe. We want to share with you what you need to know about widgets, how they affect your website, and their effect on SEO for your website. Keep reading to learn more about site widgets:
What is the Point of Having any Widget?
iFrames and Widgets
What is Duplicate Content?
Duplicate content is content that appears on the internet in more than one place. This is a problem because when there are more than one piece of identical content on the internet, it is difficult for search engines to decide which version is more relevant to a given search query.
Here are 3 of the biggest issues with duplicate content:
- Search engines don’t know which version(s) to include/exclude from their indices
- Search engines don’t know whether to direct the link metrics trust, authority, anchor text, link juice, etc. to one page or keep it separated between multiple versions
- Search engines don’t know which version(s) to rank for query results
When duplicate content is present, site owners suffer rankings and traffic losses, and search engines provide less relevant results.
Example of How Widgets Benefit Parent Sites
Learn More About Site Widgets
Now you know more about site widgets and how they affect SEO. Need help navigating these complicated topics? Reach out to us and set up a meeting to talk about your digital marketing strategy!