November 8th, 2012

Social Web Evolution, Revolution, Contribution – IMEG Social Media Marketing

Did you know that every minute of the day:

There are more than 2.27 billion people online (doubled since 2007)

  • 100,000 tweets are sent
  • 684,478 pieces of content are shared on Facebook
  • 2 million search queries are made on Google
  • 48 hours of video are uploaded to YouTube
  • 47,000 apps are downloaded from the App Store
  • 3,600 photos are shared on Instagram
  • 571 websites are created

$272,000 is spent by consumers online 

(Easy example) As an Internal Marketer for IMEG I am often asked to explain the importance of a social web presence and its purpose. A simple way to describe this is through Mark Schaefer model of social media; Evolution, Revolution, Contribution.

EVOLUTION
Here is a brief history of communications:

Men on fast horses
Town squares
Printing press
Mail
Telephone
Radio
Television
Internet
Email
Mobile
Social Web

REVOLUTION
What pushes Social Web to the same rarity as the Television Printing press?

1.) Social Media  is a two-way communication Everything else on the listed, is one-way.The message isn’t controlled by an author,  news anchor or advertising exec. People are talking back.

2.) For the First time in human history, we have access to the free, global,  real-time communication.

CONTRIBUTION

The distinguishing characteristic of the social web that most resonates with people is “contribution.” People are the publishers.  If the content is coming from common people it’s the social web. What are people publishing?


Ideas, videos, Opinions, Criticisms, Commentary,Entertainment, Everybody publishes … including Individuals vitally important to you like employees, customers, competitors, partners, suppliers, people who love you, and people who hate you.