IMEG takes on Sevier County marketing campaign www.visitmysmokies.com in 2012
Sevier County’s Tourism Committee requested for companies interested in becoming its new agency to promote the www.visitmysmokies.com website, to submit their qualifications. Four companies responded to the request. Both IMEG and Texas-based U.S. Destination Marketing (USDM) were invited back for another round of interviews. IMEG won the bid against USDM and has been partnered with the county since late August 2012.
IMEG Takes On Visit My Smokies
IMEG performed an analysis on its marketing progress. The company has only implemented less than 40% of its plan and budget. Analyzing this progress has given rise to a level of expectation within the company, as IMEG expects continued progress in the following month. Results from this analysis include several elements of progress within the first 25 days, and are as follows: Increased unique visitors to partners by an average 37.22%, increased page views to partners by an average of 43.67%, decreased bounce rate to partners by an average of .11%, and increased time spent on partner’s site by an average of 13.29%.
Visit My Smokies is a program owned by Sevier County, Tennessee. It’s the only site you need to plan your Smoky Mountain vacation. The website includes where to stay, things to do, places to go, how to save money and more! VisitMySmokies.com is the perfect website to find events happening in the Smokies, great deals on Smoky Mountain cabins, and coupons for the most popular area attractions. Users can also find insider tips and the most up-to-date information on Smoky Mountain news!
IMEG Marketing Campaign
Currently, IMEG is building a campaign of its own. The company is dedicating more time to pre-existing clients and future clients. Certainly you will see new faces however with new faces, comes new ideas, methods and stronger resources.
At IMEG, we create a full range of online and offline marking and design campaigns that produce measurable results. We use specialized tools and techniques to help our clients reach new levels through marketing. Our goal is to work with clients who are innovators and encourage them to think differently about the way they grow their businesses. We are experts in the travel and tourism industry. Our knowledge in travel and tourism marketing makes us the best in the industry. We focus on challenging the status quo to reach success and maximize profits for all of our clients. Our attention to accuracy and results guarantee each of our clients brand image is enhanced to its maximum potential.
Are you interested in having IMEG help grow your business? Contact us!