IMEG takes on Sevier County marketing campaign www.visitmysmokies.com
Earlier this year, Sevier County’s Tourism Committee requested for companies interested in becoming its new agency to promote the www.visitmysmokies.com website, to submit their qualifications. Four companies responded to the request. Both IMEG and Texas-based U.S. Destination Marketing (USDM) were invited back for another round of interviews. IMEG won the bid against USDM and has been partnered with the county since late August 2012.
IMEG recently performed an analysis on its marketing progress. The company has only implemented less than 40% of its plan and budget. Analyzing this progress has given rise to a level of expectation within the company, as IMEG expects continued progress in the following month. Results from this analysis include several elements of progress within the first 25 days, and are as follows: Increased unique visitors to partners by an average 37.22%, increased page views to partners by an average of 43.67%, decreased bounce rate to partners by an average of .11%, and increased time spent on partner’s site by an average of 13.29%.
Currently, IMEG is building a campaign of its own. The company is dedicating more time to pre-existing clients and future clients. Certainly you will see new faces however with new faces, comes new ideas, methods and stronger resources.