IMEG takes on Sevier County marketing campaign www.visitmysmokies.com in 2012
Almost 10 years ago, Sevier County’s Tourism Committee requested for companies interested in becoming the new marketing agency to promote the Visit My Smokies website to submit their qualifications. Four companies responded to the request, including our company. Both IMEG and Texas-based U.S. Destination Marketing (USDM) were invited back for another round of interviews. IMEG won the bid against USDM and has been partnered with the county to market Visit My Smokies since late August 2012.
IMEG Took On Visit My Smokies
IMEG performed an analysis on its marketing progress on Visit My Smokies. The company only implemented less than 40% of its plan and budget. Analyzing this progress gave rise to a level of expectation within the company, as IMEG continued following progress in the following months. Results from this analysis included several elements of progress within the first 25 days, and were as follows: Increased unique visitors to partners by an average 37.22%, increased page views to partners by an average of 43.67%, decreased bounce rate to partners by an average of .11%, and increased time spent on partner’s site by an average of 13.29%.
Visit My Smokies is a program owned by Sevier County, Tennessee to promote the local area, including Sevierville, Pigeon Forge, Gatlinburg, and the Great Smoky Mountains National Park. It is the only site visitors need to plan their Smoky Mountain vacation because visitors will find everything they are looking for, such as lodging options for where you should stay, things you should do, places to shop, how to save money, where you should eat, and more! VisitMySmokies.com is the perfect website to learn more about local events happening in the Smokies and the surrounding areas, as well as finding great deals on Smoky Mountain cabins and using coupons for the most popular area attractions. Users can also find insider tips and the most up-to-date information on the Smoky Mountain news page!
IMEG Marketing Campaign
Currently, IMEG is building a marketing campaign of our own. The company is dedicating more time to pre-existing clients and future clients by working with our clients to come up with the best marketing plan for your business goals. Certainly you will see new faces; however, with new faces comes new ideas, methods, and stronger resources. We like to challenge our clients to think differently about how they grow their businesses. We create a customized marketing plan for each of our clients through a variety of methods, strategies, tools and more.
At IMEG, we create a full range of online and offline marking and design campaigns that produce measurable results. We use specialized tools and techniques to help our clients reach new levels through marketing. Our goal is to work with clients who are innovators and encourage them to think differently about the way they grow their businesses.
We are experts in the travel and tourism industry. Our knowledge in travel and tourism marketing makes us the best in the industry. We focus on challenging the status quo to reach success and maximize profits for all of our clients. Our attention to accuracy and results guarantee each of our clients brand image is enhanced to its maximum potential.
Are you interested in having IMEG help grow your business? Contact us!