Making an Emotional Connection Through Marketing

What role do emotions make in your decisions? If you’re like most, emotions matter. Few people make decisions by first thinking logically. Commonly, decisions are made from an instinct or emotional reaction, followed by logical reasons why the decision was made.

Emotions play a huge role in everyday choices. Because of that, emotional marketing and content marketing together have played a role in large corporation marketing strategies for years. J Crew has been a leader in the fashion industry with constant loyalty, in part because they create catalogs and content that depict a lifestyle that speaks to core customers.

Chevrolet’s recent shift from selling vehicles to telling stories about people behind the wheel began with consumers yearning to learn more about the brand’s core values.

In both cases, emotion and experiences speak to their demographic. J Crew’s whimsical style wouldn’t work with Chevrolet’s deep-rooted simplicity. Most importantly, the connection and emotion a company’s marketing and content creates is what will determine their product’s success or failure.

Emotional connections to a company are developed through good content created by writers who know how to sell an experience rather than just a product. IMEG’s Content Marketing Department is made up of trained writers who have spent time learning and researching each client’s demographic to understand the ins and outs of how they act and react.

From there, content marketing writers develop content to target potential customers and build trust.  Our team uses search engine optimization along with customer interests and innovation to create content that is memorable and will leave a lasting impression to, hopefully, make the sell.

Do you need help developing emotional and experience-filled marketing content? To find out how IMEG’s Content Marketing Department can help, contact us at (800) 736-1122 or complete the contact form on our website.