Social media marketing is a vital part of an effective marketing campaign. Many, if not all, of your consumers have some form of social media. You wouldn't want to miss out on the chance to reach millions through social media efforts! At IMEG, we believe that having a successful social media strategy is a major key to growing your business. Learn more about the evolution of the social web below: Read More »
Have you noticed a change in reach for your Facebook page? You may have noticed the number was a little crazy on the positive side for most people. IMEG would like to take a moment to explain why these numbers may have changed for you! Find out more about Facebook reach and how you can increase your page's reach. Read More »
Since Facebook introduced Promoted Posts for business pages, many page owners have taken advantage of a way to push content to more people than would usually see your content. Still, other people have been angry, believing that Facebook was sending their posts to Cyber-Siberia and would only let them see the light of day if payment was made. The roll-out for Promoted Posts for personal pages has only confused things more. Read More »
Starting in September of 2013, IMEG and many other Facebook page administrators noted that page reach seemed to be trending sharply downward. After several months, Facebook has admitted that its data on page reach and impressions has been flawed since September of 2013. This was because Facebook was updating its mobile apps for iPhone and Android to make them run faster, and as a consequence, sent only enough data to the mobile apps to make them display the newsfeed correctly. We've gathered all the details about Facebook's data errors and if the problems have been fixed. Read More »
ATTENTION, ATTENTION, ATTENTION. Where is attention these days at scale? SOCIAL MEDIA. Whether you get your daily dose on Instagram, Facebook, Snapchat, Twitter, etc. you are engaged and on screen multiple times a day commenting, liking and sharing content. When this happens, you are giving your attention to a media company. Let me go a step further to explain ... we are all media companies. If you have a following of people who engage with your content on the regular, you are a media company. Though maybe small, you are a version of a media company. Read More »
You undoubtedly know someone who can recommend all of the best restaurants, coolest movies, great places to shop, and even best places to get your hair cut. When you trust that individual, that person can have influence over you. It’s no surprise that there are very influential people in the online world, who may be […] Read More »
Operation Unlike – Are you losing Facebook Fans? Have you lost some Fans beginning September 25, 2012? We at IMEG have been tracking this since September 25, 2012 and for most of our clients it seems Facebook has been cleaning house. We see the greatest fan decline on September 25, 26 and 28 as of […] Read More »