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Tourism Industry and Dwayne the Rock Johnson August 2nd, 2018

What Do the Tourism Industry and Dwayne ‘The Rock’ Johnson Have in Common?

ATTENTION, ATTENTION, ATTENTION. Where is attention these days at scale? SOCIAL MEDIA. Whether you get your daily dose on Instagram, Facebook, Snapchat, Twitter, etc. you are engaged and on screen multiple times a day commenting, liking and sharing content. When this happens, you are giving your attention to a media company. Let me go a step further to explain ... we are all media companies. If you have a following of people who engage with your content on the regular, you are a media company. Though maybe small, you are a version of a media company. Read More »

Group of young professionals discussing hashtags July 17th, 2016

Should You Use Hashtags on Facebook?

Hashtags are widely used on many social platforms, including Twitter, Instagram, Facebook and more. In the research I have done at IMEG, we have found that hashtags on Facebook are not a good idea. Hashtags, at the core use, is for discoverability. On channels like Instagram, it's the only way to really discover anything, so it is a must-have. For a channel like Facebook, this is not the case. We see many of our competitors use, and in most cases overuse, hashtags on Facebook and we rarely do, so I wondered - “are we missing something that others are doing?” So I sought out to do some testing and research. Here's what I found: Read More »

Cell phone with apps March 15th, 2015

The Facebook Purge: Why Your Business is Losing Fan Page Likes

On March 5, 2015, Facebook announced some changes to come in the near future that would have an impact on fan pages. They would remove inactive accounts such as voluntary inactive accounts and memorialized accounts (people who have passed away). You may be asking: “Why the hell would Facebook do this to me? Read More »

February 28th, 2013

Facebook admits to data errors on pages.

Starting in September, IMEG and many other Facebook page administrators noted that page reach seemed to be trending sharply downward.  After several months, Facebook has admitted that it’s data on page reach and impressions has been flawed since September. This was because Facebook was updating it’s mobile apps for iPhone and Android to make them Read More »

January 14th, 2013

Got Klout? Influence and how it works.

You undoubtedly know someone who can recommend all of the best restaurants, coolest movies, great places to shop, and even best places to get your hair cut. When you trust that individual, that person can have influence over you. It’s no surprise that there are very influential people in the online world, who may be Read More »

October 23rd, 2012

Facebook promoted posts: What they are, and what they aren’t

Since Facebook introduced Promoted Posts for business pages, many page owners have taken advantage of a way to push content to more people than would see your content otherwise. Still others have been angered, believing that Facebook was sending their posts to Cyber-Siberia, and would only let them see the light of day if payment Read More »

October 4th, 2012

Facebook Changes Reach Metric

Facebook Changes Reach Metric Have you noticed a change in reach for your Facebook page? You may have noticed the number was a little crazy on the positive side for most people. IMEG would like to take a moment to explain why these numbers may have changed for you.. Facebook changed the definition of its Read More »

October 1st, 2012

Operation Unlike – Are you losing facebook fans?

Operation Unlike – Are you losing Facebook Fans? Have you lost some Fans beginning September 25, 2012? We at IMEG have been tracking this since September 25, 2012 and for most of our clients it seems Facebook has been cleaning house. We see the greatest fan decline on September 25, 26 and 28 as of Read More »

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