Are you worried about how to stay at the top of search results now that AI search engines are becoming more popular? Or perhaps you’re just starting a business and aren’t sure where to begin with digital marketing. Regardless of where you are in your business growth journey, here are 5 important steps to a successful small business marketing strategy:
Step 1: Lay the groundwork with an SEO-friendly website.
An online marketing strategy begins with a website, but taking the easy way out and creating a Wix or Squarespace site could actually cost you more than help you. When it comes to content marketing SEO, you want a powerful website that has search engine optimization built in, not as an afterthought.
The website design and development experts at IMEG understand the ins and outs of UX and UI so that your site not only looks great but also contains high security and high-performance features. Read More: “The Hidden Cost of WordPress”
Step 2: Approach local SEO like a process, not a checklist.
Local SEO is the key to unlocking a small business marketing strategy that doesn’t just push brand awareness but also moves the dial on conversions and brand loyalty. A Google My Business Profile is only the beginning!
At IMEG, we understand what Google and generative search engines (GSE) look for and care about. Instead of just keeping up, we help our clients stay a couple of steps ahead.
Read More: “Reviews: The Secret Love Language of Local SEO”
Step 3: Create multiple marketing channels and personalize them.
The worst thing you can do for your small business is to only copy what everyone else is doing. You won’t stand out to your customers, and you certainly won’t stand out in organic search. Combining personalized email and SMS marketing campaigns, creating relationships with social media, and making it easy for people to find solutions on your website will go a long way in elevating your business.
By utilizing keyword research, optimizing content to fit the client’s brand, and data analysis, our digital marketing agency solves common problems like generic writing, keyword stuffing, and content that lacks value. Read More: “Does AI-Written Content Hurt Google Rankings?”
Step 4: Optimize with an AI and GSE focus.
AI search engines such as Gemini, Perplexity, and Chat GPT are here to stay and changing the way we approach marketing strategies for small businesses. The goal is to still reach people with unique content, but the focus is shifting more towards conversation and consistency.
IMEG helps small businesses control the entire marketing funnel for both brand awareness and lead generation. Read More: “From Keywords to Conversations: The Future of Google Search”
Step 5: Stack PPC and organic SEO.
Google Search is changing, but that doesn’t mean you can just forget about organic search and Google Ads. They’re still effective; in fact, you still need them in order for AI tools to see and trust you!
We are an industry leader in paid search and recognize its value for getting our clients the highest ROI. By including smart local SEO strategies with organic SEO and AI visibility methods, IMEG stands out as the best digital marketing agency for small businesses.
Read More: “Local SEO: The Last Surviving Cheat Code in the AI Search Era”
Online Marketing Strategies for Small Businesses at IMEG
We would love to speak with you about your small business marketing strategy! Reach out to us today about IMEG’s digital marketing services and let us be your partners in growth.
