Google just made the biggest change to search in 25 years, but here’s the good news: Many of our clients are still seeing excellent growth through organic search and traditional Google Ads.
For decades, SEO and Google Ads have been built around keywords. You type “best pizza near me,” Google shows a list of links, and businesses compete to be at the top. That model hasn’t disappeared, and it is still producing great results today. But the rules are evolving.
In Google’s new AI mode, customers don’t just type keywords, they have conversations. Instead of searching “running shoes,” they ask:
“I’m training for my first marathon, I overpronate, and I need shoes under $300. What’s best?”
This change is reshaping how brands are discovered online. While traditional SEO and Google Ads continue to perform well, success moving forward will also depend on how your business shows up in these new AI-driven conversations.
What Changed
Google is fully integrating ads into its AI-powered search conversations. Instead of just bidding on keywords, advertisers now reach people in the middle of intent-rich discussions.
At the same time, Google’s AI is analyzing your website, reviews, social presence, and product feeds to decide which brands it trusts enough to show. It is not just about keywords anymore, it is about context, conversation, and consistency.
Why Organic and Ads Still Work
Even as AI changes the search experience, both SEO and Google Ads remain powerful growth engines:
- High-quality websites are still the backbone of search results.
- Content continues to fuel rankings and feed AI-powered answers.
- Traditional Google Ads campaigns are still producing strong returns.
- Clients with solid SEO and PPC strategies are continuing to grow year-over-year.
Google’s AI needs trusted, optimized sites and clean ad signals to function. That means your organic and paid campaigns are still critical and more valuable than ever as the foundation for AI.
What This Means for Your Business
Keywords are evolving, not disappearing
Ranking for “best pizza near me” still matters, but preparing for longer, conversational queries is the next step.Brand signals now impact visibility
Google’s AI reads everything: reviews, social media, product feeds, and About pages. Your reputation across platforms now influences both SEO and Ads.Clean data drives results
Rich, structured product data and conversational copy help AI match you with the right buyers.SEO and Ads are blending
Strong organic presence boosts ad performance, and smart campaigns train the AI to recognize your best customers.
How We’re Navigating the Shift for You
With our GEO (Google Experience Optimization) framework, we’re keeping your business ahead by:
- Building conversation-ready content that answers real customer questions.
- Strengthening brand consistency across websites, reviews, and social media.
- Feeding clean, structured product data into Google.
- Running both traditional Google Ads and new AI-driven campaigns to capture every opportunity.
FAQs
Does this mean SEO is dead?
No. SEO is evolving, but organic strategies are still delivering strong results right now.
Are traditional Google Ads still effective?
Yes. Many of our clients are seeing excellent returns from traditional campaigns alongside newer AI-driven placements.
Will AI reduce clicks to my site?
Possibly in some cases. But when users do click, they will be further along in their buying journey, making them higher-quality leads.
What’s the next step?
Stay proactive. Think of every touchpoint, your site, reviews, social posts, and ads, as AI training data. We’re already managing this for you.
The Bottom Line
We are here to ensure your brand does not just keep up, but gets ahead. Reach out to us today to make sure your brand gets ahead.
