Email marketing still remains one of the most rewarding marketing channels, but SMS marketing has revolutionized instant engagement, so is it really worth spending the extra time, money, and effort on both? When you partner with a digital marketing agency like IMEG, you can rely on our business growth experts to create a plan that uses your marketing budget wisely for the highest ROI, and we want to share why SMS and email marketing work better together versus one or the other:
SMS Marketing vs Email Marketing
Wondering which is more effective? While emails provide more detailed information and allow for more creativity and complexity, texts excel at delivering more urgent and time-sensitive updates and short, action-driven messages. But when it comes to email marketing and SMS marketing, it’s not an either/or option. Text message marketing isn’t meant to replace traditional email marketing, but rather to complement and provide an additional marketing channel to an already comprehensive digital marketing strategy. Our SMS marketing platform is a simple and effective tool in addition to our email marketing services, which deliver results that exceed the industry standard.
How Email and Text Marketing Work Together
Email marketing is still one of the top ways to turn trust into conversions, but if you’re using the same tactics now as you were just 5 or 10 years ago, you’re probably becoming discouraged with your results. Read More: “Your Emails Look Great. That Might Be Why They Don’t Work”
When it comes to email strategy, IMEG focuses on sender reputation and pruning email lists, segmenting the audience by behavior, designing visuals for mobile users, and triggering real conversations, not just clicks. So how does SMS marketing fit in? A successful marketing campaign combines multiple channels for a more unified approach, getting the message out to more people and reinforcing the deal, offer, discount, or desired action for a higher conversion rate. Using SMS and email marketing at the same time is a smart move for efficiency, and allowing people to customize what content they receive through each channel will only improve the customer experience.
Finding the Right SMS & Email Marketing Agency
What makes IMEG the best digital marketing company for your business? We go beyond email and SMS campaigns. We provide solutions to deeper problems that keep businesses from thriving with this approach:
E - Evaluate sender reputation
L - List pruning and structure
E - Engagement segmentation
V - Valuable, personal content
A - AI and algorithm trust building
T - Testing and optimizing
E - Expand what is working
Plus, with the rise of AI and the growing popularity of text message marketing, staying on top of the ever-changing trends is more important than ever. We have built our own platforms and tools to ensure that performance, scalability, and ROI, both in the short and long term.
Learn more about what we do and how our email and SMS marketing platforms can help elevate your business. We look forward to hearing from you!
