Our digital marketing agency is a leader in search engine optimization, driving traffic and revenue for our clients that often surpasses ROI expectations. Partnering with us means that you have access to the latest marketing knowledge, so you’re not left behind, especially if you’re struggling to maintain organic website traffic. Keep reading for a helpful guide on how to increase organic search traffic, with clear, actionable steps from the SEO experts at IMEG:
How to Increase Organic Traffic on Your Website
1. Polish your on-page SEO.
- Readability: short paragraphs, H1/H2 structure, bullet points, lists, tables, FAQs, content that matches users' intent and answers questions completely
- Meta descriptions & page titles: use primary keywords that attract users
- Longtail keywords: niche phrases and keyword clusters make you stand out versus keyword stuffing in already thin content.
- Internal links: add links to high-authority pages to strengthen authority
- External links: sends a signal to search engines that your site is associated with other authoritative sites.
- Alt text on photos: another signal used to make your site more visible
Want to know how to improve organic search? One of the first (and best) things you can do is to start a blog and publish content consistently. Websites with blog pages have more opportunities to rank for high-quality keywords, plus the content you produce can reach larger audiences, maintain engagement with your target audience, and provide linkable and shareable information for email marketing and social media.
2. Strengthen your technical SEO.
Another key to how you can improve organic search traffic is by understanding what Google (and AI search engines) look for, flag, and penalize. For example, if your website isn’t mobile-friendly, you’ll likely remain invisible in search results.
Here are some small improvements for a major boost in website traffic:
- Improve page speed and Core Web Vitals.
- Fix broken links and redirects.
- Have an XML sitemap.
- Add schema markup.
UX is now an SEO ranking factor, so engagement data influences how you rank in search results. Google looks for satisfied users who don’t bounce away too quickly from your site, which is why fast loading times, clear CTAs, top-notch visuals, and easy navigation are essential.
Expert Tip: Does website optimization sound overwhelming? It doesn’t have to be! IMEG builds and optimizes websites designed to drive growth, from the framework to the content!
3. Optimize for local SEO.
For small businesses or any business with a local audience, local SEO is more than just a checklist; it’s a must-do that requires long-term planning and work. Looking for local SEO optimization tips that actually move the needle? Here’s what you should focus on:
- Online reviews
- Google Business Profile
- Accurate and consistent NAP citations
4. Implement AI visibility optimization.
Where does AI fit into the strategy of how to get organic traffic to your website? AI visibility optimization is shifting the way users navigate queries and searches online, and we help our clients stay visible, even when organic search traffic seems to be declining.
5. Monitor, adapt, and improve.
Whether you’re just starting out and want to know how to find organic search traffic in Google Analytics, or you’re used to analyzing metrics and want to track website traffic from AI, IMEG uses the best tools available for user behavior, competitor insights, ranking changes, and more.
FAQs: AI’s Impact on Organic SEO Strategy
What are zero click searches?
Zero click searches are when a user’s question is answered directly in an AI overview or featured snippet found directly on the search results page. This means fewer website clicks and less of a focus on click-through rates. Instead, brand visibility and authority come from being used as a source in those AI answers.
Can AI search optimization tools increase organic traffic?
Certainly, AI search tools can help with automation, finding content gaps, and analyzing search intent and behavior. At IMEG, we recognize the benefits of using AI as a tool, not as a comprehensive strategy.
Will AL search optimization tools replace real SEO experts?
AI won’t replace SEO; neither will it replace the need for human expertise and oversight. Successful digital marketing requires human judgment for creating personalized strategies, making decisions for brand positioning, and more.
Increase Organic Search Traffic with IMEG
Are you ready to find out how to drive organic traffic to your website? Connect with our experts in digital marketing, and let’s talk about next steps.
