Google doesn’t care how pretty your sign is, how long you’ve been around, or how much you “deserve” to rank.

It cares about two things: where you’re standing and what people are saying about you.

New research shows it plain:
Being close to the searcher gets you into the arena.

But reviews, how many you’ve got and what words are inside them, decide whether you’re royalty or a footnote.

Here’s the kicker:

SEO reviews

When Google reads your reviews (yes, it reads them), it’s not impressed by “Great service!” or “Nice staff.” That’s fluff. Forgettable. Background noise.

What it wants is meat on the bone:

“Best steakhouse in Pigeon Forge.”
“Dentist that actually fixed my teeth without bankrupting me.”
“Cabin with a hot tub and mountain view.”
“Burger so good I thought about it in church the next morning.”
“Lawyer who actually called me back the same day.”
“Massage that knocked three years of stress out of my shoulders.”
“Cabin with a hot tub where you can see every star in the Smokies.”
“Mechanic who fixed my car without robbing my bank account.”
“Pasta better than what I ate in Rome, and I’ve been to Rome.”
“Vet who treated my dog like he was royalty.”
“Dentist that pulled the tooth and didn’t pull my wallet.”
“Coffee that made me forget Starbucks even exists.”
“Roof repair that survived the last Tennessee storm without a drip.”

That’s the language that flips the algorithm, vaults you to the top ten, and makes competitors wonder why their phones stopped ringing.

And here’s the truth:

You can’t move your building closer to the searcher. But you can weaponize reviews. You can teach the algorithm the exact words your next customer is typing into the search bar.

That’s where IMEG comes in.