Loading September 2nd, 2019

Is your website speed costing you money?

How does your site stack up? What opportunities are you missing? Websites are a vital part of most businesses today. It was about 10 years ago, Amazon research found that for every 100ms of latency (slowness is site speed load time) cost them 1% in sales. Google also found that a .5 second load time decrease dropped traffic by 20%. Read More »

Increase Direct Bookings Emerald Coast September 5th, 2018

How to Increase Direct Bookings in the Emerald Coast Market

It doesn’t take much math to realize that direct bookings are more profitable and a much more sustainable approach to running your business in the vacation rental industry, and we want to help you increase your direct bookings in the Emerald Coast Market. Read More »

Hotel deals online November 10th, 2016

How OTAs Grow Your Business

OTAs can grow your business by generating bookings with your brand by driving traffic to their sites like Expedia.com, Orbitz.com, Hotels.com and Booking.com. In return for their booking production, they charge you 15% - 25%. Good or bad deal? Read More »

Woman booking hotel and vacation May 24th, 2016

Why Do Travelers Book with Expedia Instead of Booking Direct?

Expedia’s CEO, Dara Khosrowshahi, was interviewed by Bloomberg's Alex Steel and Scarlet Fu on May 11, 2016 (click here to see full interview). He spoke about the incredible growth his company has seen this quarter at 37% in room nights booked. He went on to talk about how important execution and innovation has been in their growth as a company. Read More »

Pay per click April 28th, 2016

6 PPC Mistakes You’re Probably Making

As you probably already know, PPC stands for pay-per-click. In general, this type of advertising is a way to buy visits to your site by paying each time your ad is clicked. You are probably most familiar with search engine advertising where you bid on particular keywords for ad placement. Of course, the most important part is setting up your PPC campaigns and knowing which keywords are best, how to build emotion in your ads and knowing how to monitor and track your PPC efforts - so you can be sure to make the most of your campaign. We have had years of experience with PPC advertising, especially in the Smoky Mountain market, and here’s a few of the most common PPC mistakes we’ve seen: Read More »

Searching online for hotels April 12th, 2016

“The Winner’s Exchange” – A Proven Way To Lower OTA Fees

As we know, guests want to book with the company who provides them with the best deals and best experience. Hotels want guests to book direct to save them the hindering of 15% - 25% they are paying OTAs. What if there is a way to give each side what they value and also build relationships that produce a winner's exchange? OTAs have the leverage with their deep pockets that allow them to market at a scale that 99% of independent hotels can not. Read More »

March 13th, 2015

VisitMySmokies.com Sets New Traffic Record in 2014

VisitMySmokies.com sets new web traffic record in 20142014 was a year of great success for VisitMySmokies.com. For the first time in the site’s history, it saw nearly 2 million visitors in a single year. Read More »

September 5th, 2012

What is a good quality score for Google adwords?

What is a good quality score for Google adwords? First, what is Google Adwords Quality Score? 1. Quality score is kept at the keyword level, ad level, and account level 2. Quality score is largely but not completely based on CTR (Click Through Rate) 3. High quality score lowers the bid required to achieve a Read More »

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