Is your website speed costing you money?
How does your site stack up? What opportunities are you missing?
Websites are a vital part of most businesses today. It was about 10 years ago, Amazon research found that for every 100ms of latency (slowness is site speed load time) cost them 1% in sales. Google also found that a .5 second load time decrease dropped traffic by 20%.
A 2017 Akamai study shows that every 100-millisecond delay in website load time can hurt conversion rates by 7% – that is a significant drop in sales. This goes to show that things aren’t getting any easier for online businesses as user experience is becoming critical to e-commerce success.
Google trained a deep neural network – a computer system modeled on the human brain and nervous system – with a large set of bounce and conversion data. The neural net, which had a 90% prediction accuracy, found that as page load time goes from 1 second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. Similarly, as the number of elements – text, titles, images – on a page goes from 400 to 6,000, the probability of conversion drops 95%.
No matter how you dice it, faster is better. Google found that 79% of pages were over 1MB, 53% over 2MB and 23% over 4MB. One in particular caught our attention: it came in at a whopping 16MB.
Latency (SLOW WEBSITES) is not an option any more. The less interactive a site becomes, the more likely users are to simply click away to a competitor’s site. Latency is the mother of interactivity.
When you work with us at IMEG, you can rest assured we are constantly using the latest hardware and software methodologies to ensure conversion and faster website speed. You can check out this blog to also get a deeper insight – CLICK HERE if you are looking for ways to increase your return on investment and convert more. We offer a very in depth process into what we can do to help with your site speed and other conversion opportunities to make you more money and give your visitors a better experience. You can contact us to speak with a site optimization expert. How does your site stack up? What opportunities are you missing?