Struggling to track which marketing strategies are working? If you’re not getting the results you want, it’s time to partner with a digital marketing agency with proven tactics to solve your marketing challenges.
Problem #1: Low Direct Bookings or Online Ticket Sales
If you operate a hotel or vacation rentals, one of the most common marketing problems you may face is inconsistent direct bookings or a heavy reliance on OTAs. Businesses in the tourism industry may struggle with online ticket sales, while service-based businesses aren’t getting quality leads. These issues won’t be solved with quick fixes but rather with a long-term strategy.
IMEG’s Strategy:
- Create mobile-friendly websites with clear CTAs
- Distinguish your business from competitors
- Drive potential customers to loyal fans
- Maximize conversions with a simple booking engine
Own a vacation rental business or hotel? Read More: “Digital Marketing Strategies to Increase Direct Bookings in the Travel Industry”
Problem #2: Inconsistent Branding Across Platforms
If you don’t have a digital marketing content strategy for SEO, then people won’t do what you want them to when they’re on your website or come across a social media post, email, or online ad.
IMEG’s Strategy:
- Communicate your message so people know why to choose you.
- Tell a story to show why what you do matters
- Optimize content for local and organic search
- Keep people engaged with informative content they won’t find somewhere else
Problem #3: High Cost-Per-Click Without Enough Return
If your marketing budget is stretched too thin, you could be paying too much for ads that aren’t even working. This comes down to knowing your target audience and understanding the ins and outs of paid campaigns.
IMEG’s Strategy:
- Launch ads that don’t blow the budget
- Reach more people with personalized campaigns
- Segment audiences using neuromarketing tactics
- Use our 15+ years of experience to ensure the highest ROI
As an industry leader in paid search, we have managed millions of dollars' worth of ads for years, so we know how to get the best results using the most cost-effective methods.
Problem #4: Low Visibility in Search Results
Perhaps one of the marketing challenges businesses struggle with the most is showing up in Google search, especially if you’re trying to rank on the first page of search results. Now, AI is shifting how people search online, so we have to adjust our approach.
IMEG’s Strategy:
- Implement SEO best practices
- Stay on top of AI and GSE changes
- Research high-volume keywords
- Create a strong backlinking strategy
Problem #5: Low Conversion Rates from Website Traffic
Having an outdated website that doesn’t convert visitors or unknowingly doing one of these common digital marketing mistakes will have a larger impact on your overall marketing strategy than you might realize. It’s not enough to have a functioning website or social media page. You need a website that’s eye-catching on the front end and optimized for SEO and AI search engines on the back end.
IMEG’s Strategy:
- Refine website design for simplicity and user experience
- Tailor website frameworks for a strong foundation for traditional search engines and GSE.
- Utilize tools and software that turn anonymous website traffic into leads
Problem #6: Poor or Inconsistent Online Reviews
Do Google reviews help SEO? Yes! In fact, they’re one of the most important aspects of local SEO, especially when it comes to AI and generative search engines.
IMEG’s Strategy:
- Set up Google Business Profile correctly
- Improve review average and increase 5-star reviews
- Optimize local SEO to attract nearby people searching for your business
- Help AI search engines get the right information from your website
Problem #7: Difficulty Tracking Which Marketing Efforts Drive Results
Unsure where to look or how to track your efforts? This is one of the most common marketing challenges that hinders sustainable business growth.
IMEG’s Strategy:
- Monitor performance closely to see where to invest for continued growth
- Analyze distribution channels for revenue, profitability, and scalability
- Find where leads are coming from and how we can remarket
- Build easy-to-understand dashboards to report what’s working and where to improve
Overcome the Challenges of Digital Marketing with IMEG
Some marketing challenges are inevitable, while others are completely avoidable. Through paid search, email marketing, SEO tactics, and more, our agency delivers clarity, better results, and scalable strategies for optimal business growth.
Learn more about what we do, and let’s help you simplify the chaos, so you can stop worrying about leads and focus on doing what you love.
