Whether you’re running an independent pharmacy or a local health and wellness practice, it can be difficult to balance your marketing budget and keep up with the competition. So is it really beneficial to partner with a digital marketing agency? The short answer? Yes! At IMEG, we make sure your content is getting in front of the right people and optimize your marketing efforts to ensure an ROI that meets your business goals. Interested in learning more? Here are a few ways we specialize in helping small businesses in the healthcare industry thrive:
Website Security
When weighing the pros and cons of WordPress and similar CMS platforms, you might not even realize you’re compromising on not just website functionality and the ability to personalize SEO, but also website speed and security. These website builders can be great tools, but they are not built for business growth, especially with the uptick in hacks. This is why IMEG built Mercury CMS, which eliminates many of the entry points attackers use to inject fake pages and compromised links. Mercury isn’t just structurally stronger; it’s also designed for scalability, with simplified maintenance and automated error detection.
Data-Driven Strategy
We also specialize in conversion data analysis and competitive tracking, diving into user behavior, industry trends, and what is and isn’t working. This way, we can create a digital marketing strategy that isn’t just doing what everyone else is doing and getting the same result. We look into what attracts customers, how to turn pricing into profit, and ways to utilize retargeting methods, using the same budget to get more leads and, in turn, more action. So how do we do it? A few services we offer for digital marketing for healthcare include:
- Capture: The best tool in neuromarketing technology!
- Paid Search: IMEG is a leader in paid search optimization; we’ve managed millions of dollars a year for over 15 years!
- SMS & Email Marketing: An email and SMS marketing strategy is still effective, and we can prove it!
- Website Visitor Intelligence: Identifies unknown website traffic and sends their information straight to your email database!
SEO Rankings & AI Search
Digital marketing for pharmacies and any other small business requires a strong foundation in SEO if you want to show up in search results, but the process goes beyond a simple website checklist. There is already a noticeable shift in lead generation and website metrics due to the increase in GSE (generative search engines), so you need an SEO strategy that can adapt to the ever-changing world of AI. We focus on SEO for independent pharmacies and other small businesses across the health and wellness industry by implementing keyword research, backlinks, website optimization, and more.
Reach Your Digital Marketing Goals With IMEG
Are you ready to partner with business growth experts who understand the complexities of digital marketing for healthcare? We make it simple and can help you create cost-effective marketing strategies that result in the best ROI. Reach out to us today, and let’s get started!
