Having a website is no longer optional in the world of digital marketing. No, a social media account is not enough, even if you’re just a small business. But building a bad website can be just as detrimental to your digital marketing strategy than not having one at all, so here are some digital marketing mistakes to avoid when building and maintaining a website:
1. Lacking Personalization
The Mistake: A common content marketing mistake is simply not having enough information on your site, or failing to have shareable content that can be used across multiple platforms. General information that lacks depth and doesn’t provide a solution will only drive your leads away.
The Solution: Create a content strategy for SEO that prioritizes quality over quantity, adds value to your niche market, and gives your audience what they want. Writing blogs to share on social media, sending an email newsletter, or even a long-term email campaign are great ways to improve your digital marketing strategy.
2. Neglecting Functionality
The Mistake: Another of the digital marketing mistakes to avoid is not putting enough of an investment into your website design, security, and functionality. For example, many website builders for small businesses fail when it comes to loading speeds, code bloat, and the inability to customize SEO.
The Solution: Make sure your website is user-friendly with clear, concise content, calls to action, easy navigation, accurate links, readable text, and fast page loading. And don’t forget to optimize your site for mobile devices! The website user experience goes beyond functional website design.
3. Overlooking SEO
The Mistake: One of the most common SEO mistakes is thinking that a surface-level checklist is enough. This is especially true now that AI and generative search engines are shifting the way we approach organic search and visibility.
The Solution: Start by knowing your target audience, performing thorough keyword research, using smart URL structure, and having a strong backlink strategy. But, those are just the basics. At IMEG, we go deeper by altering the very framework of your site, implementing data that ensures your website speaks the same language as both traditional search engines and new AI agents.
4. Ignoring Analytics
The Mistake: Failing to monitor and track important metrics is like trying to sail a boat without any sails. You’re digital marketing strategy is dead in the water if you don’t have data-backed results.
The Solution: Analyzing website traffic and conversion rates, among other key metrics, helps you understand ways to improve and things you are already doing well. We navigate the complexities of tools such as Google Analytics to identify what’s working and what’s not, providing you with clear data to determine an effective digital marketing strategy.
Partner With IMEG
We aren’t your average digital marketing agency that simply manages your marketing efforts. We are your partners in elevating and growing your business. Avoid these digital marketing mistakes and work with us! We want to help you reach your business goals and offer a variety of custom services to make that happen. We look forward to hearing from you!
