Tired of always feeling like you're three steps behind with the social media algorithms and trends? Struggling to make sense of why paid search metrics are not looking right? These are common issues that make business owners feel like they’re not in control of marketing, but there are plenty of tactics that don’t rely on these third-party platforms! Read on to learn more about using what you own to maximize your digital marketing ROI.
An Optimized Website = Your #1 Asset
Mistake #1? Thinking that a social media account (or quick website template) works the same as a high-functioning website. The reality? Your website should be the best source on the internet for your target audience, providing a solution and answers that they can’t get anywhere else.
Website Optimization Action Plan:
- Focus on conversions: clear CTAs and simple online forms
- Prioritize speed: Fast loading times and responsiveness
- Structure for SEO: schema, simple navigation, internal links
SMS & Email Marketing: Know Your Audience
Email marketing continues to be one of the best ways to increase digital marketing ROI. When paired with text message marketing that’s short, personal, and timed, you can boost customer engagement, retention, and even encourage referrals.
Email Marketing Action Plan:
- Create segmented lists: age, demographics, and behavioral trends
- Automate campaigns: welcome series, cart abandonment, etc.
- Send valuable content: guides, tips, offers, and resources provide topical authority and build trust over promotion-only emails
Content Marketing: Build A Community
Depending on paid search for your digital marketing ROI results in an ebb and flow of followers that can ultimately disappear. Build a loyal community that stays, not just a following, by producing content that draws organic traffic.
Content Marketing Action Plan:
- Write blog posts related to what your audience is searching for.
- Make guides, checklists, and other free forms of content that are easily shareable (especially on social media).
- Infuse your content naturally with long-tail keywords and internal backlinks.
SEO & GSE = Long-Term ROI
Yes, it’s possible to gain visibility in organic search and generative search engines without having to pay for each click. With AI search quickly becoming the top tool for driving traffic and conversions, SEO is needed now more than ever.
SEO Marketing Action Plan:
- Audit your website for indexability and crawlability.
- Add FAQs, structured data, and simple formatting.
- Don’t forget about local SEO and the impact of online reviews.
Read More: "How to Create an SEO Strategy for Long-Term Growth"
Maximize Your Digital Marketing ROI With IMEG
Paid ads on Google and Facebook are a very small part of a much larger picture. As an industry leader in paid search, we manage millions of dollars each year for your clients, so we know what works and what doesn’t, and more importantly, we know how to get a better ROI without increasing your budget.
But a successful ad campaign will only get you so far. Without a strong foundation of technical SEO, website optimization, and high-quality content, staying visible and reputable online becomes that much harder. IMEG’s digital marketing services lay the groundwork for a long-term strategy that will set you up for success now and in the future.
Ready to improve your digital marketing ROI? Learn more about what we do and get in touch with our online marketing experts today!
