Worried that your small business marketing strategy won’t make it in the ever-evolving digital marketing world? At IMEG, we help small businesses grow, reach their highest potential, and stay confident against the competition. With these do’s and don’ts of digital marketing for small business, you’re one step closer to long-term success:
Best Practices in Digital Marketing for Small Business Owners
1. Invest in SEO early.
Your website should have SEO built in. After technical SEO comes evergreen content with targeted keywords and backlinks.
2. Use storytelling in your content.
Being authentic and telling a story not only builds trust; it also converts. Share what sets you apart, behind the scenes, and testimonials.
3. Build an engaging email list.
Social media engagement can come and go; your email stays yours. Offer value with email and SMS marketing in exchange for signups (guides, checklists, discounts, etc.)
4. Be known for fast response times.
Auto replies and chatbots are ideal for getting responses out quickly, because fast responses = more sales.
5. Use analytics to understand what’s working.
Not sure what’s useful when tracking performance? That’s where our experts in digital marketing for small business come in! We comb through everything to find what’s important to focus on.
What Not To Do in Online Marketing for Small Businesses
1. Don’t take shortcuts.
Hacking the algorithm (buying followers or your email list, for example) will only hurt you in the long run. Organic growth is achievable through consistency.
2. Don’t forget about local SEO.
Your Google Business Profile is your #1 driver for local search; don’t neglect it! Online reviews are also critical for SEO. Read more about local search engine optimization: the last cheat code in the AI search era!
3. Don’t ignore AI search tools.
Google ads are still profitable, but overlooking AI search engines is a mistake. Our GEO Framework increases the probability of your website’s content showing up in AI answers and summaries.
4. Don’t copy competitors.
Doing what everyone else does will get you the same results that everyone else is getting. In order to stand out, do what they do better, and find out which strategies actually work for your business.
5. Don’t expect results overnight.
Digital marketing for small businesses isn’t a checklist; it’s a process. Effective strategies compound over time, so patience and consistency are key.
IMEG: The Best Digital Marketing Agency for Small Business
Why Your Small Business Needs an SEO Strategy
- Visibility: without a strong SEO and GSE foundation, your business will be invisible to traditional and generative search engines.
- Online Reputation: you not only want to look credible to AI search tools but also to your audience; schema, social media, and reviews are important.
- Website Optimization: user-friendly design is just the beginning; your website should also have mobile usability, clear CTAs, and seamless checkout or form submissions.
- Sustainable Business Growth: we balance the idea that not everything that matters can be measured, and not everything that can be measured matters.
Perks of Working With Our Digital Marketing Experts
- Better results with the same budget: instead of copying your competitors, we tailor-make your marketing strategy, track results, and optimize consistently, without having to spend more.
- Data-driven marketing strategies: no algorithm hacks, just simple and effective methods that will help you crush your marketing goals.
- Stay ahead of the curve: we do the work to stay current on search trends and marketing best practices, so your small business can keep up.
Ready to see what digital marketing for small business could look like for you? Contact our internet marketing agency today, and let’s get started!
