Reaching new audiences and acquiring new leads is an essential part of growing your business. However, nurturing your existing customer base is just as important! Tactics such as win-back email campaigns or remarketing Facebook ads can help boost customer lifetime value and engagement. In this guide, we explore several effective remarketing strategies and the reasons they drive conversions:
What is remarketing?
If a person is a current customer, subscribes to an email list or SMS marketing, downloads a free resource, or starts a free trial, they can be considered a “warm” lead. This means you can nudge them towards a purchase or specific action with remarketing tactics tailored to their behavior and intent.
What are the best remarketing strategies?
1. Cart Abandonment Emails
Try a multi-pronged approach with an email sequence like this:
- “You left something behind.”
- Benefits of XYZ, why people love XYZ, etc.
- Discount, special offer, or free shipping incentive
Why This Works: This type of email remarketing is one of the highest ROI strategies because it keeps your brand front of mind and implies urgency.
2. Browse Abandonment Reminders
Create automated emails with subject lines such as “We saw you looking at XYZ” or “Here are some similar product recommendations.” Special offers may not even be needed; a strong CTA and explanation of features or perks can often trigger a conversion.
Why This Works: Using dynamic remarketing to personalize ads and emails encourages conversions without being too pushy.
3. Lead Magnets
For users who signed up for a free trial, be sure to send follow-ups, such as what to do next, progress reminders, and a deadline email. Other examples of lead magnets include customer testimonials, success stories, case studies, and comparisons.
Why This Works: This remarketing strategy not only optimizes the user’s experience with your brand but also provides a step-by-step guide to the desired action.
4. Post-Purchase Campaigns
The best way to retain customers is through nurturing email sequences, including:
- Onboarding: thank you, next steps, etc.
- Upsells and cross-sells
- Review requests
- Loyalty program
Why This Works: Post-purchase content helps solidify your brand’s relevance and encourages loyalty the next time the customer makes a purchase or refers you to someone else.
5. Win-Back Incentives
Revive “cold” or inactive email subscribers with win-back campaigns, which also lowers lead acquisition costs since you’ve already reached these potential customers. Use messaging like “We miss you!” or highlight new products or features and send a personalized incentive.
Why This Works: Instead of spending more on acquiring new leads, re-engagement attempts to optimize your email list for better open and click rates.
6. SMS Remarketing
Content remarketing isn’t limited to just emails and PPC remarketing. SMS marketing is a powerful tool for expiring offers, cart or browser abandonment, flash sales, and other incentives.
Why This Works: Open rates are usually much higher with SMS reminders, just another example of cross-channel marketing
7. Retargeting Reinforcement
If you’re wondering about remarketing vs. retargeting, the difference is quite simple. While remarketing focuses mainly on email and SMS for existing customers, retargeting uses ad pixels and cookies to target potential customers.
Why This Works: Retargeting strategies can work hand in hand with remarketing strategies to reinforce similar messaging and build consistency and frequency.
Why work with a remarketing agency?
IMEG is a full-service digital marketing agency with decades of experience working with Facebook remarketing, email marketing, Goods ads remarketing, and more. Whether you’re building a business from the ground up, want to optimize your current digital marketing, or just need help with effective marketing strategies, we are here to help.
Get in touch with our team about remarketing services for your business today!
