Here at IMEG, we understand that AI is the future, and digital marketing has to adapt. That’s why we have done the research and continue digging into how AI search is changing and how we can keep our clients ahead of the curve. Interested in learning more about the best ways to improve brand visibility in AI search results? Here are some dos and don’ts that we have discovered when it comes to AI visibility optimization:
AI Visibility Best Practices
1. DO create “answer-first” content.
Content that answers questions right away and then explains or gives more details provides clarity and helps AI search engines crawl and cite your content in their answers and summaries.
Read More: ChatGPT Ads vs AEO: What Businesses Need to Understand Right Now
2. DO structure content for AI readability.
AI models can easily extract content that is formatted in shorter paragraphs with clear H2 and H3 headings, bullet points, and clear CTAs. Keep content precise, skimmable, and structured.
3. DO focus on user intent, not just keywords.
What strategies improve brand visibility in AI search engines? Keywords are still important for organic SEO, but AI looks for problem-solving content with a rich context and relationship with the audience.
4. DO use multiple content formats to build authority.
Long content still works, only when it adds real value. Using FAQ sections, how-to or step-by-step guides, pros and cons, checklists, comparisons, and tables, you can still give AI thorough, accurate information on a topic that’s still easy to understand.
5. DO make sure you have consistent information across platforms.
Audit your existing website, Google Business Profile, social media bios and about sections, and any other directories where your business is listed. Does everything align with your brand? Consistency ensures AI search tools can recognize your brand.
Worst Things to Do for AI Visibility Optimization
1. DON’T overuse keywords.
Keyword frequency isn’t something AI relies on when extracting your content. In fact, keyword stuffing will only signal poor quality.
2. DON’T write vague, filler content.
Content that is generic, repetitive, or “fluff” is automatically detected by AI search engines and not prioritized. High-quality pages contain deep coverage of the topic with accurate data to gain credibility.
Read More: Best SEO Strategies for AI Visibility Tools
3. DON’T neglect the overall user experience.
Your content strategy matters for AI visibility, but so does your overall UX. To stay relevant with AI, your website should be mobile-friendly, easy to navigate, and have fast loading times.
4. DON’T ignore the importance of schema markup.
If you want to improve your odds of being noticed by AI crawlers, add structured data to your pages! This is another way for AI to read and understand your content.
5. DON’T contradict yourself across messaging and campaigns.
Nothing tanks brand authority faster than inconsistent information, whether it’s conflicting messaging from your website and social media to email marketing campaigns and ads.
Bonus: Want to learn more about how to track website traffic from AI search? Check out one of our latest blogs: Your Website Is Getting AI Traffic. Here's How to See It.
IMEG: Digital Marketing Specializing in AI Visibility
If you’re struggling with how to improve visibility in Google AI overviews, ChatGPT responses, and other AI platforms, we are here to help. We partner with businesses of all sizes across many different industries! Plus, our strong foundation in SEO, paid search, and data-driven marketing methods means we know what works and what doesn’t, taking the guesswork out and driving real results.
Connect with us today, and let’s talk more about AI visibility optimization and how we can help improve your brand’s visibility.
