Starting a new business or wanting to optimize your current digital marketing efforts for a better ROI? If you’re not happy with how your business is performing online, keep reading to unlock the must-haves for a long-term SEO strategy and why they’re essential for sustainable business growth over quick wins.
What is an SEO strategy?
If you made a quick and easy website and are posting on social media, you might think that’s all you need for a successful, long-term digital marketing strategy; however, that’s only a fraction of what’s necessary to drive steady business growth.
An SEO strategy combines research, analytics, performance, and a smart marketing budget that builds visibility and trust over time. Paid ads or an email campaign might give you fast wins right away, but without data and strategy to back up your decisions, you’re left with waning results and low visibility in the long term.
1. Keyword Research
A content marketing SEO strategy focuses on two main ideas: content that provides evergreen value and content that satisfies searcher intent, demands, and trends. High-quality content with relevant keywords ensures you are visible in search results for both local and global reach.
2. Link Building
Both bought and earned backlinks are crucial for extending business authority and credibility. A backlinks SEO strategy also requires an understanding of high-ranking keywords so that you can boost brand visibility across both traditional and generative search engines.
3. Technical SEO Foundation
The framework for any organic SEO Strategy is a website that’s built for mobile and has structured or embedded data (also called schema) to improve rich results, which are just standard listings and information that helps search engines read and view your content. Site speed, performance, and indexing are also important, ensuring that Core Web Vitals are optimized and enhanced safety protocols are put into place for a reduced risk of hacks.
4. Brand Reputation & Authority
So what does a local SEO strategy include? Even though Google’s Q&A feature is gone, you still need an optimized Google Business Profile, positive reviews, and a focus on customer retention and brand loyalty through targeted SMS and email marketing, drip campaigns, and more.
5. Tracking & Analytics for Optimization
SEO is never done; continuous learning and adapting to algorithm changes, trends, and innovation are required for long-term growth. From site audits to behavior analysis, and A/B testing are all ways you can leverage marketing data to improve your rankings and visibility.
As experts in data-driven SEO strategy adjustments, we stay up to date with AI and GSE search changes, Google Analytics updates, and more, so our clients can keep up in the ever-shifting marketing landscape.
Partner with IMEG for a Long-Term SEO Strategy
Whether you want to build a hotel SEO strategy or refine your e-commerce or SaaS long-term marketing strategy, the business growth experts at IMEG are ready to help you. Learn more about who we work with and reach out to us today about getting started!
