Do you want to know what strategies improve brand visibility in AI search engines? Maybe you’ve heard of ChatGPT ads or AEO and want to understand more about how SEO is changing: keep reading because you’re in the right place! Our digital marketing agency has been diving deep into how AI search works and wants to share what we know about the best SEO strategies for AI visibility tools!
SEO for AI: It’s Not One or the Other
Will AI replace SEO? No, the best practices for improving brand visibility in AI search include tried and tested SEO strategies. Search engine optimization isn’t going away; it’s just shifting. While organic rankings in Google and other search engines are still important and still make a difference, only focusing on traditional SEO keeps you invisible in AI agents like Perplexity, Gemini, and ChatGPT.
How to Improve Brand Visibility in AI Search Engines
1. Optimize Content
- Conversational language (not just keyword stuffing)
- Structured formats (clear headings, Q&A sections, tables, lists)
- Schema markup (deeper level data easily understood by AI)
Q: Does AI content optimization improve search visibility?
A: Yes. Instead of relying on a keyword to rank on Google, using topic clusters and related concepts helps AI summarize and cite your content.
Read More: Does AI-Written Content Hurt Google Rankings?
2. Improve User Experience
- Page speed
- Navigation
- Mobile-friendly
Q: Is Wix (or other website platforms) bad for SEO?
A: Wix, Squarespace, and even WordPress can make it harder for you to optimize for SEO; while not impossible, there are better options for visibility, security, and user experience.
Read More: Why Most Small Business Website Builders Are Bad for SEO
3. Build Trust & Authority
- Answer questions directly (solve problems, give solutions)
- Provide valuable information (high-quality, not shallow)
- Cover topics thoroughly (context, real-world experience, details)
Q: What are the best ways to improve brand visibility in AI search results?
A: Organize your content so that AI can easily extract it for their summaries, such as how tos, step-by-step guides, key takeaways, mini summaries, best of comparisons, and expert tips.
Read More: Answer Engine Optimization: Why It Matters for Your Business
4. Strengthen Brand Signals
- Matching NAP data everywhere
- Active Google Business Profile
- Internal and external links and mentions
Q: Why is local SEO important for AI visibility?
A: Being cited in AI search depends on mentions and citations that recognize your brand, even without backlinks. Reviews, third-party mentions, updated and active social media platforms, and press opportunities boost visibility.
Read More: Local SEO: The Last Surviving Cheat Code in the AI Search Era
Better SEO = Better AI Visibility
IMEG is the best digital marketing agency for AI-driven search visibility without sacrificing traditional SEO best practices. We help our clients not just stay up to date with the latest trends but also be ahead of the competition. Learn more about how we set up AI search visibility tracking, and get in touch with our team today about the best SEO strategies for AI visibility tools!
