good for seo

What’s Good for SEO & What’s Not: Separating Fact from Fiction

September 23, 2026

Are you overwhelmed or confused about all of the right and wrong things to do for SEO? We want to bring some clarity! This guide covers website builders, good content for SEO, internal and external links, blogs, FAQ sections, and more. Here are some answers to popular questions about what’s good for SEO:

Is Squarespace good for SEO?

seo for squarespace

Within minutes, you can have a functioning website and a secure online presence with a beginner-friendly platform like Squarespace. So is Squarespace bad for SEO? Not for the basics, but for full control and customization? It doesn’t quite make the mark.

What about Wix, Webflow, and other similar platforms? Similarly, these website builders provide basic structure and SEO support but are known for their limitations in technical SEO and performance for bigger sites.

Are external links good for SEO?

Myth: Outbound links “drain or leak” your page’s authority.
Fact: Google doesn’t decrease your page ranking because of external links.

While not a direct ranking factor, external or outbound links are absolutely beneficial for boosting your website’s online credibility and trustworthiness. Good backlinks for SEO are the gold standard, but any external links pointing away from your site are good when linking to high-authority sites that add value.

Is AI content good for SEO?

If you’ve ever wondered, “Can AI write content that ranks in Google?”, the answer is yes, it’s certainly possible. AI-generated content can be good for SEO as long as it follows Google’s EEAT signals. The problem with using ChatGPT to write your content is that it’s fluent in all of the “good” things to do for SEO, but it’s not fluent in your language, brand, and what sets you apart.

Read More: ChatGPT Is Fluent, Not Smart: The Difference & Why It Costs You

Are blogs good for SEO?

are blogs good for seo

Myth: Blogs are an outdated marketing method and not worth the time.
Fact: Blogs are still powerful tools for increasing organic search when publishing high-quality, authoritative content.

Blogs are still one of the best ways to target more keywords, create shareable content for other marketing channels, demonstrate industry expertise, and keep your website fresh and updated with new content for search engines to regularly crawl and index. So yes, blogs are good for SEO!

Are FAQ sections on blogs good for SEO?

They are! By matching long-tail keyword searches and conversational language, FAQs improve the user experience and help give search engines clear and concise answers.

In fact, FAQs are good for SEO in general, so incorporating them in blogs, high-performing pages, and structured data is key to helping search engines (and even more importantly, AI agents) reference your content in their answers.

Find SEO Experts for Your Business

Now that you know more about what’s good for SEO, you may be wondering about hiring an SEO digital marketing agency to help. That’s where we come in!

Learn more about what questions to ask an SEO company before partnering with one to improve your online visibility. Here at IMEG, we are the leading experts in SEO, GEO, and AEO, helping clients across a wide range of industries and company sizes achieve their business goals. We would love to speak with you about your SEO questions and areas to improve. Reach out and let’s talk!