VisitMySmokies.com Sets New Record in 2015
2015 was a year of great success for the Sevier County website, VisitMySmokies.com. For the first time in the website’s history, it saw nearly 2.5 million visitors in 2015!
The previous traffic record for the website was set in 2014 when VisitMySmokies.com helped over 2 million unique visitors get information about the Smoky Mountain area.
“We are pleased with the results from last year’s campaign for the county tourism efforts and the Visit My Smokies lodging partners,” said Justin Jones, CEO and founder of IMEG, the agency of record for VisitMySmokies.com. “Last year, we were excited to see the website at just a few visits shy of 2 million visitors; this year we achieved 2,466,271 visitors to the site. We are very excited to have launched the new website in April 2015. It greatly improved the website’s user experience and continues to drive even more clicks to our lodging partners. In 2015, we drove over 748,000 clicks to the lodging partners of VisitMySmokies.com and, with our strategy for 2016, we expect that number to increase.”
Success for VisitMySmokies.com will not be slowing down any time soon. In January 2016, the site broke several all-time records, having over 302,000 visits to the website in the month of January alone. The website also had over 80,000 visits to its lodging partners in January.
Website administrators with VisitMySmokies.com are looking forward to launching a new partner portal for its lodging partners. This is expected to launch within the first half of this year and has been in beta testing for over 6 months. This will allow lodging partners to optimize and track what is working for them on VisitMySmokies.com and will help lodging partners produce more tax revenue for the county.
IMEG is also very excited to be working with Sevier County’s new lodging program coordinator, Angela Atchley. In just a few short months, she has been helping drive even more success for the program which helps area businesses, schools and Sevier County citizens.
Established in 2009, Visit My Smokies is the only site travelers need to plan a vacation to the Great Smoky Mountains. Owned by Sevier County, Tennessee, the program focuses on promoting travel and tourism in relation to Gatlinburg, Pigeon Forge and Sevierville area lodging, attractions, dining and shopping. All offices are located at: 125 Court Ave., Suite 102 E, Sevierville, TN 37862.
IMEG is a digital marketing agency that challenges business owners in the travel and tourism industry to think differently about how they grow their company. Focused on taking the guesswork out of marketing, IMEG utilizes fact-based data to make solid marketing decisions with trackable results. For more information on the agency, please call toll free 1-800-736-1122 or visit www.imegonline.com.